Marketing Tip: Use Custom Graphics
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Make A List Of Your Marketing Goals
What do you want your marketing plan to achieve? For example, are you hoping for a 20 percent increase in sales of your product per quarter? Write down a short list of goals -- and make them measurable so that you’ll know when you’ve achieved them.
If you need help with creating your goals, here is a primer to get you thinking:
Specificity. You have a better chance of achieving a goal if it's specific. Raising capital isn't a specific goal; raising $10,000 by July 1 is.
Optimism. Be positive when you set your goals. Being able to pay the bills isn't exactly an inspirational goal. Achieving financial security phrases your goal in a more positive manner, thus firing up your energy to attain it.
Realism. If you set a goal to earn $100,000 a month when you've never earned that much in a year, that goal is unrealistic. Begin with small steps, such as increasing your monthly income by 25 percent. Once your first goal is met, you can reach for larger ones.
Short and long term. Short-term goals are attainable in a period of weeks to a year. Long-term goals can be for five, 10 or even 20 years; they should be substantially greater than short-term goals but should still be realistic.
To find out how Maralytics can help with tracking your marketing or business advertising with your business, visit our website to find out more bit.ly/2tl4Gcg
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Hospitality Industry: Tips and Trends For 2021
After a year of turmoil, change and challenges 2020 has finally come to a close. The last year has been particularly tough for hospitality businesses who’ve had to battle lockdowns and ever-changing restrictions. After weathering the 2020 COVID storm, with many businesses coming out stronger and more resilient, it’s time to look ahead to 2021 and the opportunities it can bring.
To help kick off the new year we’ve listed some of the top trends that are set to have a big impact and how hospitality venues can get behind these growing trends to boost sales and grow their business.
Here are our top hospo trend predictions for 2021//bit.ly/3besja6
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Marketing Tip: Run a Contest to Grow Your Social Media Following
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How Entrepreneurs Can Use Data Aggregation to Grow Their Business
One of the rising tech sectors today is data aggregation with many millennials coming to the forefront of the industry to bundle information and convey it in a summary form.
To fully understand what data aggregation is, let's look at this example: Data-collecting companies, like Facebook, gather intelligence such as likes or page-visits users consume. This information is carefully organized to promote ads or document what users see in their feeds. In business using behaviour metrics such as the number of transactions, or average age of the consumer, helps the company focus on bestsellers.
What does this mean to the average entrepreneur? Using these kinds of systems can pinpoint and increase productivity to boost sales and growth.
For entrepreneurs, research and development are essential in understanding the market behaviour so as to provide the best services to their customers. Data aggregators embrace innovations, new ideas and critical questioning by syncing with the industry's changing trends in various aspects like leading, hiring, retaining and technology.
To find out how Maralytics can help with tracking your marketing or business advertising with your business, visit our website to find out more bit.ly/2tl4Gcg
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5 Easy Marketing Ideas for Small Businesses in 2021
The way we do business changed in 2020. That’s true for just about every business regardless of size, but it’s especially true for small business owners, independent professionals and one-person shops. According to experts, we’ll still be living in this new, socially distanced normal for the better part of 2021, so any marketing plan or business strategy needs to factor that reality in.
Thankfully, you have plenty of options when it comes to marketing your business in 2021, and many don’t require a huge investment of time or money. Use these example ideas as a jumping off point to build your marketing plan for next year.
Without further ado, here are our five small business marketing ideas for 2021: bit.ly/2KGsTCZ
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Marketing Tip: Always Promote Your Specials Through Your Online Channels
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New Opportunities
As we all concern ourselves on how our local economies will get up from this worldwide emergency, the first trickles of positive news have come from mother nature herself. With human industry and traffic being momentarily disrupted, the earth has been given a short respite. Around the globe, headlines abound with how much mother nature has recovered from lowered levels of air and water pollution. Jellyfish have been seen swimming in Venice's canals, with waters so clear that the sandy bottom can now be seen. The Himalayan mountain range is now plainly visible from Punjab, in India, for the first time in almost 30 years. In Istanbul, Turkey, pods of dolphins swim freely along the iconic Bosphorus Strait.
These seemingly miraculous sights will certainly prove to be a big draw for tourists when lockdowns and travel bans are lifted. And there is more news about these recoveries, some of which may be happening in your country or locality. Each of these events is a possible opportunity for your hospitality business.
When the world bounces back from this, expect hospitality businesses to make a strong comeback, as well.
To find out how Maralytics can help with tracking your marketing or business advertising with your business, visit our website to find out more bit.ly/2tl4Gcg
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5 Key Metrics Hospitality Business Owners Should Be Tracking
Whether you're a small business or a large company, it's critical for you to use accurate and fresh data as the basis for your strategies.
As you evaluate your hospitality business based on metrics centered around sales and marketing, there are actually other effective metrics that can easily be overlooked. One such metric is based on customer service, which may admittedly be harder to track and even be considerably immeasurable. However, with the aid of a POS, you can receive and correlate data that can take staff profit, which can allow you to see who is providing your customers with the best experience, thereby giving you positive customer service. This enables you to see the impact that your staff has on your business. Click this link to read the blog article – bit.ly/3hggiSG
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Marketing Tip: Upsell To Customers
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Improving Customer Experience
Businesses who realize the impact of improving their customers' experiences are rewarded with a loyal and expanding customer base. Your customers will always expect consistency from your business, which your marketing analytics can greatly support you with. At the same time, the data that you have gathered from your previous and current marketing campaigns can also provide you with insights on how your customers’ behaviors and wants are changing. This can then enable you to launch new and out-of-the-box customer experience strategies that are tailor-fit to delight and satisfy your customers. You already have the knowledge on how to make your customers feel comfortable in your hotel and how they can enjoy your food in your restaurant. This time, with marketing analytics, it’s time to make them feel understood, special, and wanted.
To find out how Maralytics can help with tracking your marketing or business advertising with your business, visit our website to find out more bit.ly/2tl4Gcg
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Do Not Just Dump Data- Assess and Explain the Relevance
Make sure that you don’t overwhelm your team with data. Do not expect them to understand all in one session.
Avoid dumping heaps of information all at once hence, you don’t need to provide full access to your marketing analytics tools at first. Assess their readiness and should you decide to finally share, please spend time explaining what the data is all about, how it should be gathered, managed, and utilized.
If you are also worried about highly confidential data, you can provide modified access so that they only see what is relevant to their role. For example, you can set full-access, manager access, or employee access with different levels of authorizations.
To find out how Maralytics can help with tracking your marketing or business advertising with your business, visit our website to find out more bit.ly/2tl4Gcg
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Top 3 Ways to Grow Your Local Business with Digital Marketing
Digital marketing isn’t a one size fits all solution, but it is a necessary part of any marketing strategy. Local businesses often do not recognise the benefit of a digital marketing, or they restrict themselves to only social media. Yet, with the advancement of online ad capabilities, targeting and automation, digital marketing opens up a vast marketplace that cannot be overlooked.
Digital success is about finding a specific strategy that will work for you and your business. Read on to find out your local business can capitalise on a personalised marketing strategy - bit.ly/386sj9c
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Marketing Tip: Use Free Promotional Tools
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25 Tips for Earning Customer Loyalty
As most marketers have experienced at some point, it’s one thing to hook customers, another beast completely to retain them. Improving customer loyalty should be a priority, or those customers you worked so hard to convert could vanish before you even know what happened.
To avoid that, here are 25 ways to better your company’s customer loyalty. Click here to know more: bit.ly/37UaKZS
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