Be A Product of Your Message
One of the questions I hear a lot is, “how much sharing is too much?” And what they’re really asking is: How can I be transparent and honest with my audience without looking messy, so I can maintain my authority and position of leadership?
In this highly evolving world where people want to know who is running a company, what their values are, and if they’re walking the walk – it’s no longer a choice for entrepreneurs to “keep it strictly professional.”
The thing is, you don’t have to go full-influencer mode for you to give your audience the opportunity to know you, like you, and trust that you’re both knowledgeable and capable enough to help them with the thing your offer claims it will.
After you figure out what the delicious carrot cake positioning is for your offer, it’s up to you to show your audience that you are a living, breathing example of what it looks like to experience the results that your offer is promising.
Click this link to sign up to Maralytics, so you can track, report and analyse your results from your marketing efforts. #Maralytics #preparingbusiness #marketinganalytics #marketinganalyticssoftware #digitalmarketing #digitalmarketingtips #hospitalitymarketing #retailmarketing #marketing
Marketing Tip: Keep Focused On Your Goals
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Back With A Bang: Five Ways To Supercharge Your Marketing In 2021
The pandemic has resulted in ups and downs aplenty for Australian businesses, as well as considerable uncertainty about what the future holds. As the country’s economic recovery gathers pace, relevant, personalised marketing can help organisations reconnect with customers and boost sales and profitability.
Here are five ways to supercharge your marketing efforts in 2021. Click here to know more: bit.ly/3uEFbhi
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Benchmark Against Competitors
Social is the cornerstone of today’s brand-consumer relationship, and it’s often the first place people turn to find information, ask questions and share their thoughts and feedback. Measuring brand health on social has therefore become an increasingly important task for social media marketers—one with implications and opportunities across the marketing organization.
Understanding brand health on social helps you understand:
· How consumers feel about your brand
· What consumers think about your products
· Where your brand comes up in industry or cultural conversations
A complete understanding of your brand health can’t be gained in a silo. You also need to benchmark your performance against your top competitors to see where you stack up. Your owned content (that is, the content you publish on your brand’s social profiles) is the first thing you’ll want to benchmark. This gives you a better sense of how your competitor’s social content is resonating with your shared audience and how strongly they’re performing on individual platforms.
Click this link: bit.ly/2RuvFf3,so you can track, report and analyse your results from your marketing efforts. #Maralytics #marketingroi #marketinganalytics #marketinganalyticssoftware #digitalmarketing #digitalmarketingtips #hospitalitymarketing #retailmarketing #marketing
Marketing Tip: Recycle Your Content
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How to Enhance Your Hospitality Business' Marketing Plan
A good marketing campaign starts with a marketing plan. Without one, you are left to rely on luck and uncertainty, which can prove disastrous most of the time.
While there is a significant trend of hospitality businesses closing due to the pandemic, there are still a lot of businesses that have also reopened. As safety policies become normal and become part and parcel of our everyday lives, the slow but inevitable rush to return to normalcy ushers in more opportunities. And this also presents a chance for you to review and possibly upgrade your dated plans and discover new, ingenious, and more efficient marketing strategies. Right now, more than ever, you will need to understand your customers, as well as become more aware of the current leading trends in the industry.
Click this link to read the blog article: bit.ly/37GE2M2
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Marketing Tip: Apply For Business Awards
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4 Ways to Leverage an Email List
Email is an efficient marketing channel but its success is all dependent on how well you use your lists. Without a good strategy, your huge email list will go to waste. This article highlights some tips that you can apply to get the most out of your email lists. Click this link to read the blog article – bit.ly/3k2ZY9m
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How to Really Hear and Use Customer Feedback
Customer feedback is the best source we have for collecting the consumer insights we need to improve our businesses. Asking for feedback, analyzing it and implementing product/service fixes where necessary can make all the difference for building brand loyalty and achieving success.
In fact, the most successful businesses today take the thoughts and feelings of their customers seriously. So, it obviously pays to listen. Big time. Here are some key strategies for maximizing customer feedback:
1. Actively seek customer feedback in all forms.
2. Look for the love, not just the like.
3. Integrate customer feedback with other consumer data.
4. Reach out to your customers today
You have the tools to garner the kind of customer loyalty attached to today’s biggest consumer giants. All you have to do is actively solicit opinions, listen carefully and seek out those who love your product. To find out how Maralytics can help with tracking your marketing or business advertising with your business, visit our website to find out more bit.ly/2tl4Gcg⠀
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Everything You Need to Know About Protecting Your Brand
Just a few short years ago, the digital ad industry seemed almost obsessed with the concept of “brand safety.’ However, a few years later, their concerns seem to have shifted, and they are now focused on “Brand Suitability.”
To know more about how you can protect your brand and why it’s important, click here: bit.ly/3aXZ1uB
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Marketing Tip: Create Industry Partnerships
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Take Advantage of Press Releases
Press releases may sound like a thing of the past, but they are still very effective. Media and news outlets have an even bigger following than ever before thanks to the internet. So having your online business out there will surely boost your online presence. Every time you do something newsworthy, make it known with an official press release!
This will help generate publicity for your brand, and free distribution of products is an exciting bonus. Nowadays, you can utilize several media channels for your press release — just sit back, relax, and watch your business grow.
Business owners often overlook the importance of marketing online. There are countless ways to build your online presence — you just have to know where to start!
Click here bit.ly/3cVsWXg, so you can track, report and analyse your results from your marketing tactics. #maralytics #preparingbusiness #marketinganalytics #MarketingAnalyticsSoftware #digitalmarketing #digitalmarketingtips #hospitalitymarketing #retailmarketing #marketing
7 Ways to Ensure A Strong Business Presence Using Social Media
Social media opens up avenues for broadening your marketing reach at a much lower cost than traditional media.
If you are one of the small business owners who are planning to broaden their business' online presence, then you should turn a more serious eye to how social media can help you reach your goal. Social media is the fastest means in terms of far-reaching marketing channels. As you create relationships with your potential customers, you also gain their trust with each engagement. It may be easy to just create accounts for your business and to barrage your audiences with numerous posts, but to capture and maintain a respectable, sustainable online presence requires a more strategic and professional approach.
Click this link to read the blog article – bit.ly/36FSrHZ
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Marketing Tip: Develop A Customer Referral Program
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Social Proof or Testimonials
People who receive B2B emails can’t necessarily escape the thought that the sender is trying to sell them something or otherwise get them to respond desirably, so they think about bias. However, including a customer testimonial or a social media shoutout is an effective way to show recipients a B2B brand has a satisfied audience.
Social proof helps readers feel they are not alone in the issues they face and emphasizes that help is available.
Testimonials work exceptionally well when they aren’t too sales-driven in tone. Readers want to relate to the person giving the feedback and not feel the individual is a mere extension of the professional marketer.
If B2B companies earn social proof from a person who is well-known in a respective sector, that nod of approval could encourage people who are still unsure whether to give a B2B company a try.
To learn more about how you can track and measure your results with marketing, click here: bit.ly/2tl4Gcg #Maralytics #preparingbusiness #marketinganalytics #marketinganalyticssoftware #digitalmarketing #digitalmarketingtips #hospitalitymarketing #retailmarketing #marketing