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Hi business owners or managers.
Please help us with our research by completing this two minute survey on marketing for business. Thanks in advance!
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Marketing is how we attract customers to our business. We are doing research to find out where support is needed for business owners. Thank you for completing this quick survey, it is very much appreciated!!Benefits of analytics
Aside from these, you will also want your analytics to incorporate the benefits of the following to guide how your marketing campaign will fare:
1. Keeping track of past transactions - What worked last time? How many leads were generated from your previous marketing efforts?
2. Evaluate your current initiatives - Which of your current marketing channels are best preferred by your customers?
3. Formulating intelligent predictions - How can you influence future marketing campaigns with predictions that are based on your POS data? What steps can we take to ensure customer engagement and loyalty?
Assess your marketing efforts from the past, present, and into the future and see if you can formulate a roadmap. However, these insights will have no impact if no appropriate actions are taken to implement them. Marketing programs, by nature, are on a constant cycle of testing and improvements.
To read more, please click this link bit.ly/2tl4Gcg
#benefitsofanalytics #marketingroi #digitalmarketing #digitalmarketingtips #hospitalitymarketing #retailmarketing #marketing #MarketingAnalytics #MarketingAnalyticsSoftware #maralytics
Benefits of analytics
Aside from these, you will also want your analytics to incorporate the benefits of the following to guide how your marketing campaign will fare:
1. Keeping track of past transactions - What worked last time? How many leads were generated from your previous marketing efforts?
2. Evaluate your current initiatives - Which of your current marketing channels are best preferred by your customers?
3. Formulating intelligent predictions - How can you influence future marketing campaigns with predictions that are based on your POS data? What steps can we take to ensure customer engagement and loyalty?
Assess your marketing efforts from the past, present, and into the future and see if you can formulate a roadmap. However, these insights will have no impact if no appropriate actions are taken to implement them. Marketing programs, by nature, are on a constant cycle of testing and improvements.
To read more, please click this link bit.ly/2tl4Gcg
#benefitsofanalytics #marketingroi #digitalmarketing #digitalmarketingtips #hospitalitymarketing #retailmarketing #marketing #MarketingAnalytics #MarketingAnalyticsSoftware #maralytics
Assess your marketing efforts
Assess your marketing efforts from the past, present, and into the future and see if you can formulate a roadmap. However, these insights will have no impact if no appropriate actions are taken to implement them. Marketing programs, by nature, are on a constant cycle of testing and improvements. Here are some specific steps that can help you get started in creating an action plan:
- Attain customer insight.
- Optimize your processes.
- Fine-tune your strategies.
- Strengthen or eliminate weak channels.
To find out more, click here bit.ly/2tl4Gcg
#maralytics #advertisingtracking #businesssolutions #digitalmarketing #MarketingEfforts #management #entrepreneur #marketing #Analytics #socialmedia #websites #advertising #business #analytics
Analysing marketing data
Start analysing marketing data if you are targeting growth in a fast-paced industry. As your customers make their data trail when they book with you, up to when they check out, you would want to capitalise on all those valuable insights.
It is not a question on why you should invest in marketing analytics, but it is more a question of when you should start using it. It is smart to start collecting your customers’ data at the earliest that you can so that you can establish a history of transactions to form the basis of your marketing strategies.
If you are still not using one at this point, it is not too late. The hospitality industry generates quite a desirable amount of data to work with so start reviewing this business concept and we hope that you will find this recommendation a good match for you to achieve your overall business goals.
To read more, please click this link here bit.ly/2tl4Gcg
#maralytics #advertisingtracking #businesssolutions #digitalmarketing #marketing #marketingdata #management #entrepreneur #analytics #socialmedia #websites #advertising #business #tracking
Be where your competitors are not
Since what you have is a business, you can definitely market it anywhere. But don’t hit the street aimlessly. Plan ahead of time. You should have a neat strategy on where you should be in the next few hours or the next coming days.
Be friends with non-competing business owners so you can build a partnership with them too. You can exchange referrals to increase each other's business profits. Yoga class and Zumba class plus coffee afterwards is a great marketing strategy for two non-competing business since coffee is good and beneficial to take after a tiring workout. You can get free invites whenever they will have a session and all you need to do is be there to sell you delish coffee.
Give out stickers and decals to customers so that they can post them on to their bikes, cars, or anywhere they like. This will help you market your brand in a cheap way. You cannot be in many places all at the same time but your customers can. Seeing your logo anywhere with the help of your customers will certainly make you a common and recognisable local brand.
To find out more, please click this link here bit.ly/2tl4Gcg
#maralytics #advertisingtracking #businesssolutions #digitalmarketing #management #bewhereyourcompetitorsarenot #marketanywhere #entrepreneur #marketing #analytics #socialmedia #websites
The Value of Insights
Here are a few examples of insights that you can derive from POS data integration:
· Boost the effectiveness of your promotions;
· Improve your on-shelf availability, as well as your product selections;
· Enhance your forecasting capabilities to determine supply and demand;
· Optimise your pricing strategies;
· Bolster relationships with your retail buyers; and
· Upgrade lead management for more productive tie-in to sales.
To see more insights, check out our website - bit.ly/2tl4Gcg
#maralytics #value #valueofinsights #insights #insighttobusiness #advertising #businesssolutions #digitalmarketing #management #entrepreneur ##entrepreneurship #marketing #Analytics #socialmedia #websites #advertising #business #ROI #success
It Is Crucial to Track Your Marketing
As companies and small businesses spare no effort in attracting new customers and strive to make loyalists out of their existing clients, marketing campaigns need to be more effective. To ensure this, you need to take steps in obtaining accurate, comprehensive data about your customers, and to leave out second guessing in your marketing strategies. Marketing analytics software help you gain that ability. Whether you plan on launching a full-blown marketing campaign or smaller, less-encompassing marketing efforts, the undeniable value of investing in marketing analytics is it can show you what works and what doesn't.
To read more on how you can track your marketing - bit.ly/2tl4Gcg
#maralytics #tracking #crucialtotrack #trackyourmarketing #digitalmarketing #management #entrepreneur #entrepreneurship #marketing #Analytics #socialmedia #socialmediamanagement #websites #advertising #business #ROI #success #profits #analytics
Maralytics Training Tips: Basic Marketing for Your Staff
It is important that operations staff and other members of your team understand marketing as well.
Start their training with these four fundamental elements.
Read more on this article on this link - bit.ly/38c00ox
#maralytics #training #marketing #track #stafftraining #Team #Analytics #MarketingAnalytics
Using Facebook to promote your business
In hospitality, we're in the business of socialising, looking for new customers and staying in touch with those who've already visited. So it makes sense to join a group that has more than 1 billion socially active members that are on Facebook.
To read more about this article, click this link - bit.ly/30UnSu6
Is word of mouth marketing effective?
Word-of-mouth is credible because a person puts their reputation on the line every time they make a recommendation. And that person has nothing to gain but the appreciation of those who are listening. What are you doing to make sure your potential ambassadors feel secure? What are you doing to trigger word-of-mouth?
1. Word-of-mouth is triggered when a customer experiences something far beyond what was expected. Slightly exceeding their expectations just won't do it.
2. Don't depend on your staff to trigger word-of-mouth by delivering "exceptional customer service. " Good service is expected. It's bad service we talk about. Great service can increase customer retention and generate lots of positive feedback to the business owner, but rarely is it the basis for word-of-mouth advertising.
Click this link to sign up for our Free Trial so you can track all your marketing campaigns and start collecting your data - bit.ly/2RuvFf3
Easy Tips to Boost Your Instagram Presence
To have a strong and engaged community, it used to be necessary to spend hours on Instagram or to court dozens of food bloggers. But the rules are changing in your favour. These days, having a huge volume of followers isn’t as important as a well-curated selection of posts is.
To read more about this article, please click on this link - bit.ly/2RQLyeK
Advertising tips
Different types of offers available
There are three main areas that are important to look at when you are considering spending money on advertising:
1. Look at what your competitors are doing and try to match it.
Are they advertising, what offers are they using, how often do they advertise, where are they advertising
Example:
Buy 1 Get 1 Free coffee, once a week in a free local newspaper, supermarket back of receipts, Facebook ads, and on their website
2. Look at your budget and allocate an amount to use.
Spend $1000 per month on six different types of marketing platforms
3. Know what your ‘lifetime customer value’ is.
Click here to learn more about the value of your advertising - bit.ly/2Gr6CDg
Advertising in your business is very important, as it is the way to attract customers and get your business found by anyone that is interested in your products or services.
You need to track and measure your advertising to see if it is effective.
Click here to learn how to easily track and measure your advertising - bit.ly/2tl4Gcg
Data analytics in business
How Can Marketing Analytics Lead to A "High Performing" Business?
Do tracking your marketing campaigns really matter? A big YES! That is if you know what to track and know how to organize strategies around these findings.
#data #analytics #business #maralytics #marketing #campaigns #marketingcampaigns #track #highperformance #results #roi #organise #strategies
To read more about this article, click this link - bit.ly/3aKOZMu
