Become an Expert
This could be as simple as providing unique cooking tips or recipes. Some people might feel this gives away their secrets, but people go to restaurants because they want someone else to do the cooking. It just keeps you in mind when they feel like staying at home. You could also become an expert on something else, such as sharing stories about your home country or how you became successful in business.
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Why It's Important to Have Clear Goals When Advertising Your Business
Read this blog to find out how to define your SMART Goals and minimise risks that could affect your marketing campaign’s success.
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Have a Story
If you don’t have a story, you’re just another diner competing on taste and price. But what really keeps consumers coming back is shared values. Your brand story might be tied to your personal background, or it can be an entirely fictional legendary tale. What’s important is that it sets the stage for what customers can expect. The result should be that customers and the press don’t just talk about your food. They talk about where it came from, how it’s just like back home, or how they felt like they were travelling somewhere new.
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Marketing Tips For Start Ups
Marketing done right can be an incredible boom for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire.
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How to Ensure Your Employees' Safety During A Pandemic
Make sure to properly communicate that your business is always after the safety and good health of your staff, customers, and your other stakeholder.
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Turn Your Regulars Into Net Promoters
There is no publicity like free publicity, and promoters are the best way to get it. The easiest way to earn promoters is to tip passives who already like your restaurant over the edge into becoming promoters. On top of generally good service and things like remembering their names, this might include things like loyalty discounts or coupons for bringing in a friend.
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Get Involved in the Community and Let Everyone Know It
Your involvement options range from direct charity to sponsoring events to setting up a food stand at a popular local event. Whichever you choose, there are three groups of people who you want to reach.
Eighty-two percent of consumers consider social responsibility, including community involvement, when choosing where to spend their money. Even the remaining 18 percent isn’t out of reach — while they may not necessarily favour your community involvement, they’ll still remember your name if they see it more.
How do you let people know what you’re doing? Through standard channels like press releases, social media and traditional advertisements.
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Top 3 Online Solutions to Help Your Business Endure Disruptions
Now is the time to consider using online tools and other available technologies for several functions within your business.
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How to Repurpose Marketing Content for Your Small Business
As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but repurposing existing content is a sure-fire method for driving ongoing traffic to your site and a simple way to amplify your message without investing a lot more time or effort.
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Create Campaigns Based on Local Events
Local events can bring in large numbers of tourists plus an influx of residents who wouldn’t usually be out and about. They all have to eat somewhere.
To take advantage, tie an advertising campaign into the event. This includes people coming into town, locals looking for a quick meal on their way to or from the event, or people who want to do something outside of the main event area.
As simple as running an ad campaign in the run-up to the event. Of course, an even better tactic is to run a special during the event days to give people a reason to
stop by.
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