Business Disruptions
Here are some more tips on handling sudden business disruptions:
· Remember to prepare to waive any fees on cancellations as these should be expected from customers with their own emergency situations.
· For direct bookings, add perks and highlight them in your communication channels.
· Direct your marketing efforts on markets that are still open and viable.
· Prepare offerings such as gift vouchers, discount coupons, etc.
· Even if you're the only business open in a certain location, make your presence felt by giving freebies, discounts or coming up with any strategic promos.
· Revisit your business policies and find out if some items apply to the current scenario and if they can address new customer concerns and needs.
Meanwhile, you can learn how to keep track of your marketing campaigns here.
Be sure that your communications still carry your trademark of being a laudable business owner. Demonstrate empathy to your customers, visitors, or anyone who may need assistance. It is your job to be hospitable and to be of service to others.
To find out how Maralytics can help with tracking your marketing or business advertising with your business, visit our website to find out more bit.ly/2tl4Gcg
#maralytics #preparingbusiness #MarketingAnalytics #MarketingAnalyticsSoftware #digitalmarketing #digitalmarketingtips #hospitalitymarketing #retailmarketing #marketing
7 Social Media Marketing Myths, Busted
One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business. Here are seven common social media marketing myths you need to watch out for.
Click this link to read the blog article – bit.ly/35jJoMO
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Marketing Tip: Host Or Join Podcasts
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10 Steps to Nailing Your Restaurant Marketing
If you were running any other business, you could chuck up a few ads and customers would magically appear at your door.
It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising. We both know that’s not true. So how do you advertise without being seen to?
Here’s how to boost your awareness and your diner numbers. Click this link to read the blog article – bit.ly/3lRXHy6
#Maralytics #preparingbusiness #marketinganalytics #marketinganalyticssoftware #digitalmarketing #digitalmarketingtips #hospitalitymarketing #retailmarketing #marketing
Marketing Tip: Try Live Content (Livestream)
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Gaining Loyal Customers
Consider offering a coupon or small gift card for a future purchase to remain top of mind for future ordering. If customers have already ordered from you and feel safe doing so, give them a nudge to do it again by offering an incentive. By investing in the first few experiences, you can establish your restaurant as a norm in their routines.
To find out how Maralytics can help with tracking your marketing or business advertising with your business, visit our website to find out more bit.ly/2tl4Gcg
#maralytics #preparingbusiness #MarketingAnalytics #MarketingAnalyticsSoftware #digitalmarketing #digitalmarketingtips #hospitalitymarketing #retailmarketing #marketing
Marketing Tip: Personalize Your Marketing Messages
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External Communications
You and your staff should share the same unified message regarding your business's brand presence. Whenever any of you communicate with your customers, the media, and the authorities, you should all be reading from the same page. Always reassure your customers of your continued services and bring them up to speed on your preventive plans and safety guidelines.
By the way, we previously published a blog about how to train your team about basic marketing, which you can read here: bit.ly/2tl4Gcg
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7 Easy Steps to Track Your Hospitality Business' Digital Marketing Campaigns
Create high-quality and creative marketing ideas based on facts shown by your campaign analytics.
One of the most common mistakes committed by small business is guessing on what works in terms of marketing. Eliminate the guesswork and instead base your decisions on facts and numbers presented by your digital marketing campaigns’ results and analytics.
Click this link to read the blog article – bit.ly/2Dg5Mew
#Maralytics #preparingbusiness #marketinganalytics #marketinganalyticssoftware #digitalmarketing #digitalmarketingtips #hospitalitymarketing #retailmarketing #marketing
3 Best Reasons Why Your Small Business Needs Marketing SaaS
A marketing SaaS solution presents you with more flexibility in doing your marketing so that you can focus on what matters more.
With the ongoing growth of the SaaS industry, it's no wonder that most modern businesses have taken the plunge to purchase cloud-based software. However, do small businesses need it? Are there enough affordable and customizable options? The answer is yes, and you need not spend a fortune on it as long as you understand your goals and set your objectives.
Click this link to read more – bit.ly/2DrAwch
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Why You Should Streamline Your Hospitality Business' Marketing Processes Through Real-Time Analytics
Through this article, we aim to make readers realize that there are several processes within the business that using a marketing analytics software can help make become easier and faster to do, not to mention, make more efficient.
Click this link to read more: bit.ly/3ft3O7H
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Marketing Tip: Expand Website Marketing Efforts
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#retailmarketing #marketing
Treat Your Social Media Like the Storefront You Want Customers to See
Running a startup in the social media space has led to numerous conversations with founders, professionals and others about the significance and value of social media. Social media is the digital representation of your brand. Whether you like it or not. It’s the easiest way to communicate with your customers, users or fans of your brand. It’s also the easiest way to shape the perception of your brand. I began to realize some intriguing similarities between how a business owner would treat the physical representation of a business such as a storefront and its representation on social media.
Read more here: bit.ly/3gD8kAY
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Marketing Tip: Start Using Video Marketing
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Enhance Digital Marketing Channels.
Currently, the most accessible channel, especially for most people who are at home, is digital marketing. While your business is not in “peak season”, now would be the best time to fix, upgrade, or even learn more about your digital marketing platforms.
· Make sure your website is functioning properly. Is your online ordering system running as intended? Is all your website content updated?
· You want people to be able to search for you easily online. Update or enhance your SEO strategy so that your business is not only visible but easily searchable and accessible. Review your page titles, confirm they have complete meta-descriptions, and make sure they optimized for both search engines and your visitors.
· You may now have enough time to choose and test new technology for your business. Have you been eyeing a new payment platform or marketing analytics software?
To find out how Maralytics can help with tracking your marketing or business advertising with your business, visit our website to find out more bit.ly/2tl4Gcg