Kounta by Lightspeed

Connect Kounta by Lightspeed and Maralytics for all marketing performance results.

Enjoy a software platform that tracks, measures and reports all sales and customer results across all marketing activities, so you can maximise your marketing budget.

Maralytics helps business make sure that every dollar spend on advertising generates more revenue for the business.

It is a cloud-based marketing analytics solution that helps you get the most out of your marketing efforts.

It will assist you in launching smarter and more effective marketing campaigns that are based on actual data, thereby eliminating the need for any guesswork.

This enables you to focus on spending only on what works and what succeeds, eventually leading you to increase your return on investment.

Improve all your marketing campaigns by getting actual real results and get these benefits:

Successful Strategies

Launch smarter and more effective marketing campaigns

Accurate Data

Sales from any marketing campaign are directly imported to the platform

Improved ROI

Focus on spending marketing dollars only on what works and what succeeds

Profitable Marketing Dollar Spend

more customers and sales for the same or less investment

Why connect Maralytics to Kounta by Lightspeed?

Capture all data accurately and exactly.  The platform displays your sales, profit, ROI, costs and customer results.  These are the only results that really matter in business, as they are directly linked to your cashflow and business performance.

When you have this data, you can make marketing decisions much easier, get more sales and customers, for a reduced marketing dollar spend.

The key benefits of connecting Kounta by Lightspeed with Maralytics include:

Profit per campaign.

View profitablity of every campaign by autmatically calculating sales and costs.

Customer acquisition per campaign.

View customer results that are directly linked to every sales transaction

Customised date reports.

All reports can be viewed as daily, weekly, monthly, quarterly, yearly. or as a date range of your choice.

Multiple types of campaigns.

All digital, online, offline, and traditional marketing activity can be tracked and measured.

Sales activity per campaigns.

All sales activity including revenue, profit, ROI%, average sales per customer, profit per customer, can be viewed in the platform.

Cost per campaign reports.

View all costs accrued by a single or multiple marketing campaign.

Comparison reports.

All reports can be viewed by type of channel, offer of campaign, and you can display individual or multiple campaigns.

Accurate data.

Every transaction from your POS is imported.

Dashboard reports.

View any type of report from the dashboard.

Download your data.

All data can be downloaded into a CSV or PDF file.

Make fast decisions.

With all information available in real-time, you can decide easily with real facts.

About Kounta by Lightspeed?

  • Kounta (now a part of Lightspeed POS) caters to all types of venues: from small espresso bars to multi-venue restaurants.
  • Offering flexible monthly plans that suit different business needs, Kounta lets you build a POS that’s right for you and ready for what the future holds.
  • Kounta POS equips you with all the flexibility so that you can provide your customers with the same – no matter how they choose to place their order.
  • Kounta POS goes beyond front of house. With inventory management features, you can manage supplies, costs, and the quality of your dishes.
  • We want to empower all Kounta users with data. So no matter what plan you’re on, you’ll have access to our live Insights app so you can see real-time sales no matter where you are.

Get Started

It is easy to get started!

Simply securely connect your Kounta by Lightspeed account with Maralytics, and all campaign results will automatically and instantly imported.

What Maralytics does

Maralytics is a software program that tracks, measures and reports on sales revenue and customer acquisition for all types of marketing activities, so you can maximise your marketing budget.


All your marketing campaigns in one place – digital, online, offline, traditional.

Create your campaigns using email marketing, YouTube ads, social media, blogging, display ads, promotions, podcasting, PPC, competitions, loyalty programmes, radio, TV, flyers, newspaper ads, and more.

Any type of marketing campaign that you do to attract customers.


Easily know where every sale comes from using our simple one-step tracking system.

Every customer that purchases from your business has come from somewhere.

Using Maralytics, you can pin point exactly where every sale dollar comes from.


There are so many different types of reports that can be displayed in the platform. Using filters, you can focus on profit, sales, ROI, or drill down into customer acquistion details.

Compare date ranges for one type of campaign, or do comparison reports for several to see if one channel is more effective than another.

You can also display all your campaigns.

What Kounta by Lightspeed does

A modern-day POS that is intuitive, quick to set up and simple to navigate.  Thousands of stores around the world rely on Kounta by Lightspeed.  We are a flexible and scalable, cloud-based Point of Sale System.  Quick to get started, Kounta by Lightspeed is easy to use, yet powerful enough to run any store.  Our tablets, laptops, and even the traditional POS equipment stores already have, while seamlessly connecting to popular online and mobile add-ons like accounting, loyalty, e-commerce and more.

Powering hospitality's best

The POS with a near zero learning curve.

Integrate with your other business technologies like your accounting package, employee scheduling and loyalty to increase efficiency. Take orders at the counter, at the table or via online ordering apps. Easily handle variations and add notes, names and tables to orders.

Simple is an understatement

Watch staff start selling in minutes without a word of guidance. Manage and monitor on the fly, from whereever you are.

Retain and build relationships with customers by capturing their details and offering VIP discounts or promotions to drive sales.

Powerful customisation

Access smart, efficiency-boosting features to tailor service & kitchen workflows to your needs.

Simply add products and variations, set prices, taxes, and surcharges. Connect your payment systems and printers with ease.

Get detailed reports on your business

Keep up to date by viewing real-time reports on daily sales, even when you are not at the venue. Dive deeper to see which products are selling, what times of day you are busy, and who your best performing staff are.

Handle payments quickly

Quickly take payments at the counter, at the table or via online ordering apps. Split bills, add tips or apply surcharges, accept cash, credit cards, account sales and more.

Already have an account with Maralytics and Kounta by Lightspeed?