Maralytics demonstration lessons

Welcome to our Maralytics demonstration videos.

On this page, you will find a variety of videos that will go through in detail, for different sections of the Maralytics system, so you can use it effectively.

The Importance of Marketing Analytics

Marketing is how we attract customers to our business to spend their money.  Currently there is no easy way for small to medium-sized business operators to develop a personalised marketing system.  They rely on guesswork, keeping a watch, taking notes, reviewing overall sales, or having some vague results that they try to match to their campaigns.

 

For a business to succeed, it needs to have a strategy to attract the right number of customers and maintain a steady flow of sales revenue.  The problem with many businesses is that they do not know how to create a marketing strategy that works for their business, and do not have a tracking system to monitor the results of their marketing activity, and do not have the data to create reports.

 

Watch this video to find out more.

What is Maralytics

Maralytics is a cloud-based marketing analytics solution that helps you get the most out of your marketing efforts. 

 

It will assist you in launching smarter and more effective marketing campaigns that are based on actual data, thereby eliminating the need for any guesswork. 

 

This enables you to focus on spending only on what works and what succeeds, eventually leading you to increase your return on investment.

 

Capture all data accurately and exactly.   The program shows you all your sales, profit, ROI, and customer results. These are the only results that really matter in business, as they are directly linked to your cashflow and business performance.

 

When you have this information, you can make decisions much easier; get more customers and sales, for the same or reduced investment.

Update Your Profile

Introduction video for new users to the Maralytics system on your first visit to the system and how to update your personal profile.

Navigating the Dashboard

This video shows you a good overview of the Maralytics system.  We go through each different screen of the system, and also how you can customise every reporting feature to provide you with the results that you want to see.

Create a Campaign

Learn how to create a new campaign in the Maralytics system including all the campaign details, reference codes and costs. You will be able to view all existing campaigns, current and historical. Learn how to view details and edit your entries.

Here is a link for written instructions – Create a Campaign

Adding Sales Data

When we have a campaign created and set up, we are then able to add sales data information to the campaign.

This data can be collected over the period of time of the campaign, and then be uploaded into the system, as often as you would like to upload the information.

The sales information can be uploaded either by individual sale, daily or weekly sales or end of month totals, the choice is yours on how you want to see the information and enter it into the system.

Here is a link for written instructions – Adding Sales Data

Creating Customized Reports

This video gives a demonstration of how to customise and create reports and display graphs and how to use all the functions, filters, buttons and personalising the data that is located in the system.

Here is a link for written instructions – Creating Customised Reports

Adding Notes for Requests or Reporting Platform Issues

In the Maralytics system you have the ability to add notes into a campaign so you can keep a record and details about your campaign for the future if you need them, or have the ability to send messages directly to our support team if you want to communicate directly with them if you have any problems, glitches, something doesn’t work, or if you think that there is something that we should know about.

 

This video will show you how you can do either of these options.

Creating a connection with Vend

This video is about how to create the connection between Maralytics and Vend.  The connection is required to transfer the campaign sales transactions between the two systems.

Here is a link for written instructions – Creating a connection with Vend

Tracking your marketing campaigns in Vend

This video is about how to add the campaign reference code into the sales transaction in Vend, so that all the information from the sale can be transferred to the Maralytics system.

Here is a link for written instructions – Tracking your marketing campaigns in Vend

Creating a connection with Kounta

This video is about how to create the connection between Maralytics and Kounta.  The connection is required to transfer the campaign sales transactions between the two systems.

Here is a link for written instructions – Creating a connection with Kounta

Tracking your marketing campaigns in Kounta

This video is about how to add the campaign reference code into the sales transaction in Kounta, so that all the information from the sale can be transferred to the Maralytics system.

Here is a link for written instructions – Tracking your marketing campaigns in Kounta

Creating a Connection with Square

This video is about how to create the connection between Maralytics and Square.  The connection is required to transfer the campaign sales transactions between the two systems.

Here is a link for written instructions – Creating a connection with Square

Tracking your marketing campaigns in Square

This video is about how to add the campaign reference code into the sales transaction in Square, so that all the information from the sale can be transferred to the Maralytics system.

Here is a link for written instructions – Tracking your marketing campaigns in Square

Creating a Connection with Xero

This video is about how to create the connection between Maralytics and Xero.  The connection is required to transfer the campaign invoices transactions between the two systems.

Here is a link for written instructions – Creating a connection with Xero

Tracking your marketing campaigns in Xero

This video is about how to add the campaign reference code into the invoice transaction in Xero, so that all the information from the sale can be transferred to the Maralytics system.

Here is a link for written instructions – Tracking your marketing campaigns in Xero