Archives for marketing

If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed

If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed With more channels, more content, more touchpoints, and more tools, coordination is key. When you want a new car, building one from scratch doesn’t figure high on the list of options. You’d need to be a serious expert mechanic to source all the different parts and put them together correctly, and even then, it would take a massive investment of time and energy. Yet that’s effectively the scenario that marketing departments around the world have found themselves in. Modern marketers are living in an ever more complex environment, with
Read More

Categories: Track Your Marketing and Hospitality.

5 Ways to Use Remarketing for Your Hospitality Business

5 Ways to Use Remarketing for Your Hospitality Business Did you know that around 96% of visitors on your business website will likely come and go without doing anything? They may browse through your menus or catalogs of products and services but might not be ready yet for a purchase or to take your call to action. To help you in getting around to making those happen, you can employ an effective marketing method to give you another opportunity to call that 96% back for engagement, and even a sale. It’s called remarketing. What Is Remarketing? Remarketing is a tactic
Read More

Categories: Track Your Marketing and Hospitality.

7 Social Media Marketing Myths, Busted

Social media marketing is effective, but only if you do it right. The myriad myths you face can keep you from achieving the kind of success that can help your startup thrive. Cut through the lies to ensure you have the right social strategy to persevere. It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising.
Read More

Categories: Track Your Marketing and Hospitality.

10 Steps to Nailing Your Restaurant Marketing

If you were running any other business, you could chuck up a few ads and customers would magically appear at your door. It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising. We both know that’s not true. So how do you advertise without being seen to? Here’s how to boost your awareness and your diner numbers
Read More

Categories: Track Your Marketing and Hospitality.

How to Repurpose Marketing Content for Your Small Business

As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but repurposing existing content is a sure-fire method for driving ongoing traffic to your site and a simple way to amplify your message without investing a lot more time or effort
Read More

Categories: Track Your Marketing and Hospitality.