Archives for marketing

Back With A Bang: Five Ways To Supercharge Your Marketing In 2021

Back With A Bang: Five Ways To Supercharge Your Marketing In 2021 Add Your Heading Text Here The pandemic has resulted in ups and downs aplenty for Australian businesses, as well as considerable uncertainty about what the future holds. As the country’s economic recovery gathers pace, relevant, personalised marketing can help organisations reconnect with customers and boost sales and profitability. Here are five ways to supercharge your marketing efforts in 2021. Make customer retention a priority Historically, marketers have concentrated their efforts on winning new business – turning prospects into customers. As a result, the focus has been on understanding
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Categories: Track Your Marketing and Hospitality.

Everything You Need to Know About Protecting Your Brand

Everything You Need to Know About Protecting Your Brand Just a few short years ago, the digital ad industry seemed almost obsessed with the concept of “brand safety.’ However, a few years later, their concerns seem to have shifted, and they are now focused on “Brand Suitability.” Where Is Your Brand Advertising? The term “brand suitability refers to a marketer’s preference for certain types of targeting parameters, and making decisions that are leading them to advertise on sites that are not suitable for their brand. This change in direction was highlighted in a “State of the Industry study, and it
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Categories: Track Your Marketing and Hospitality.

4 Ways to Transform Your Marketing With Content That Teaches Consumers

4 Ways to Transform Your Marketing With Content That Teaches Consumers Long gone are the days where marketing could essentially direct a consumer through a direct message and convert an easy sale. Today’s consumer is the most informed buyer that we have ever seen, with multiple resources right at their fingertips. Within seconds, a potential customer can pull up reviews, competitor products, pros and cons, and cost-efficient alternatives. As a result, the marketing teams find themselves in a difficult position in not only catching the buyer’s attention, but also making sure that all of their resources are aligned with their message. What is often
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Categories: Track Your Marketing, Hospitality, and About Us.

If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed

If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed With more channels, more content, more touchpoints, and more tools, coordination is key. When you want a new car, building one from scratch doesn’t figure high on the list of options. You’d need to be a serious expert mechanic to source all the different parts and put them together correctly, and even then, it would take a massive investment of time and energy. Yet that’s effectively the scenario that marketing departments around the world have found themselves in. Modern marketers are living in an ever more complex environment, with
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Categories: Track Your Marketing and Hospitality.

5 Ways to Use Remarketing for Your Hospitality Business

5 Ways to Use Remarketing for Your Hospitality Business Did you know that around 96% of visitors on your business website will likely come and go without doing anything? They may browse through your menus or catalogs of products and services but might not be ready yet for a purchase or to take your call to action. To help you in getting around to making those happen, you can employ an effective marketing method to give you another opportunity to call that 96% back for engagement, and even a sale. It’s called remarketing. What Is Remarketing? Remarketing is a tactic
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Categories: Track Your Marketing and Hospitality.

7 Social Media Marketing Myths, Busted

Social media marketing is effective, but only if you do it right. The myriad myths you face can keep you from achieving the kind of success that can help your startup thrive. Cut through the lies to ensure you have the right social strategy to persevere. It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising.
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Categories: Track Your Marketing and Hospitality.

10 Steps to Nailing Your Restaurant Marketing

If you were running any other business, you could chuck up a few ads and customers would magically appear at your door. It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising. We both know that’s not true. So how do you advertise without being seen to? Here’s how to boost your awareness and your diner numbers
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Categories: Track Your Marketing and Hospitality.

How to Repurpose Marketing Content for Your Small Business

As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but repurposing existing content is a sure-fire method for driving ongoing traffic to your site and a simple way to amplify your message without investing a lot more time or effort
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Categories: Track Your Marketing and Hospitality.