How to Enhance Your Hospitality Business’ Marketing Plan Whether you’re a small business owner who has had substantial experience in the hospitality industry, or if you’re still starting and are still in the planning phase, you should understand the value of having a well-defined marketing plan. It outlines your entire marketing strategy for the coming month, quarter, or year. A well-thought-out marketing campaign starts with a marketing plan. Without one, you’re left to rely on luck and uncertainty, which can prove disastrous especially if you’re tight on the budget. Your marketing plan should answer questions such as “Where and how
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