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4 Ways to Leverage an Email List

4 Ways to Leverage an Email List Email is an efficient marketing channel but its success is all dependent on how well you use your lists. Without a good strategy, your huge email list will go to waste. This article highlights some tips that you can apply to get the most out of your email lists. Give Subscribers Choices To keep your unsubscribe rate low, give your subscribers an option to choose the type of emails they would like to receive from you, as well as the frequency. For some people, getting an email every week may be too much.
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