4 Ways to Transform Your Marketing With Content That Teaches Consumers Long gone are the days where marketing could essentially direct a consumer through a direct message and convert an easy sale. Today’s consumer is the most informed buyer that we have ever seen, with multiple resources right at their fingertips. Within seconds, a potential customer can pull up reviews, competitor products, pros and cons, and cost-efficient alternatives. As a result, the marketing teams find themselves in a difficult position in not only catching the buyer’s attention, but also making sure that all of their resources are aligned with their message. What is often
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