Archives for business

Why Protecting Your Digital Data Is Crucial for Business Success

Why Protecting Your Digital Data Is Crucial for Business Success Companies rely on employee data to calculate salaries, benefits, days off, and to identify promotion candidates. They use client data to develop marketing strategies, personalize their content, simplify the sales funnel, and more. Large or small, multimillion or barely making ends meet, every business should be devoted to following the best data security practices. After all, digital data is at the heart of virtually every company, and it needs to be protected. Data can be used to increase revenues, but they can also be the cause of financial and legal
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Categories: Track Your Marketing and Hospitality.

The 2 Types of Authority All Businesses Need for Marketing Success

The 2 Types of Authority All Businesses Need for Marketing Success In business, being the trusted authority in your space is the best way to earn your customers’ trust. Or is it the other way around? Do you become an authority in your space by earning the trust of your customers and clients over time? Authority, clout, credibility — the immediately earned trust of a customer through purely social indicators is one of the most sought after statuses as a brand or a business. To understand how to earn authority and trust, we must understand the two types of authority that matter the
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Categories: Track Your Marketing and Hospitality.

5 Business Survival Tips for 2021

5 Business Survival Tips for 2021 The pandemic and everything related to it caught many business owners by surprise and, even worse, caused some businesses to fold The pandemic and everything related to it caught many business owners by surprise and, even worse, caused some businesses to fold. Yelp reported that permanent business closures have reached 97,966, representing 60% of closed businesses that won’t be reopening. Imagine investing so much into an entity, and because of some virus, things start to slow down, till they eventually go under. It’s the new year, and nobody knows what it holds. But as
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Categories: Track Your Marketing and Hospitality.

3 Vital Marketing Strategies Businesses Should Adopt Post-Covid

3 Vital Marketing Strategies Businesses Should Adopt Post-Covid Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is expected of us all. In the middle of 2019, Covid was still unforeseen. But it has since become a defining feature of the world and business at large. Historically, such times are critical and often see Darwin’s “survival of the fittest” theory come into play. In the past, multi-million-dollar businesses have been upended during pandemics, wars, and plagues. One lesson stands out from this history: only a business that learns how to adapt can be considered “fit” and ready to survive — or even thrive.   Marketing is
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Categories: Track Your Marketing and Hospitality.

5 Ways to Use Remarketing for Your Hospitality Business

5 Ways to Use Remarketing for Your Hospitality Business Did you know that around 96% of visitors on your business website will likely come and go without doing anything? They may browse through your menus or catalogs of products and services but might not be ready yet for a purchase or to take your call to action. To help you in getting around to making those happen, you can employ an effective marketing method to give you another opportunity to call that 96% back for engagement, and even a sale. It’s called remarketing. What Is Remarketing? Remarketing is a tactic
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Categories: Track Your Marketing and Hospitality.

Four Key Areas of Your Business You Should Be Tracking Weekly

If you were running any other business, you could chuck up a few ads and customers would magically appear at your door. It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising. We both know that’s not true. So how do you advertise without being seen to? Here’s how to boost your awareness and your diner numbers
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Categories: Track Your Marketing and Hospitality.

7 Easy Steps to Track Your Hospitality Business’ Digital Marketing Campaigns

One of the most common mistakes committed by small business is guessing on what works in terms of marketing. Eliminate the guesswork and instead base your decisions on facts and numbers presented by your digital marketing campaigns’ results and analytics.
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Categories: Track Your Marketing and Hospitality.