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7 Ways to Make Your New Business Name Unforgettable

7 Ways to Make Your New Business Name Unforgettable The following excerpt is from Brad Flowers’s The Naming Book. A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters. So how do you create a memorable name? In a 2003 article from the Journal of Advertising, the authors cited the following features that enhance either the recall or recognition of brand names: Rhyme Unusual spelling Onomatopoeia Initial hard consonant Wordplay Brand-name fit Let’s look at a few in greater
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