Archives for authority

The 2 Types of Authority All Businesses Need for Marketing Success

The 2 Types of Authority All Businesses Need for Marketing Success In business, being the trusted authority in your space is the best way to earn your customers’ trust. Or is it the other way around? Do you become an authority in your space by earning the trust of your customers and clients over time? Authority, clout, credibility — the immediately earned trust of a customer through purely social indicators is one of the most sought after statuses as a brand or a business. To understand how to earn authority and trust, we must understand the two types of authority that matter the
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Categories: Track Your Marketing and Hospitality.