Archives for Track Your Marketing

Start Building Your Online Reputation

Start Building Your Online Reputation Your online reputation is characterised by what shows up when someone searches for your business name online, and it is deeply connected to your brand’s image. The condition of your brand image can determine the future of your business in many ways. If you want your business to be successful in today’s world, you simply can’t ignore your online reputation. Negative write-ups found online about your business can sway a potential customer’s opinion about you extremely quickly, which is why constant monitoring and optimising your online strategies is critical. Where to Begin Starting to build
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Categories: Track Your Marketing and Hospitality.

Why Protecting Your Digital Data Is Crucial for Business Success

Why Protecting Your Digital Data Is Crucial for Business Success Companies rely on employee data to calculate salaries, benefits, days off, and to identify promotion candidates. They use client data to develop marketing strategies, personalize their content, simplify the sales funnel, and more. Large or small, multimillion or barely making ends meet, every business should be devoted to following the best data security practices. After all, digital data is at the heart of virtually every company, and it needs to be protected. Data can be used to increase revenues, but they can also be the cause of financial and legal
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Categories: Track Your Marketing and Hospitality.

How to Reduce Customer Acquisition Costs with SEO

How to Reduce Customer Acquisition Costs with SEO SEO (search engine optimization) helps drive organic traffic to your website. If you attract the right people, you can convert that traffic into paying customers without shelling out a fortune on ads. If you’ve recently acquired a business that has never taken SEO seriously, you’re potentially sitting on a gold mine. However, rising to the top of SERPs (search engine results pages) is a challenge when you have thousands of other businesses competing for the same spot. To beat them and stand a chance of reducing your acquisition costs, you need to
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Categories: Track Your Marketing and Hospitality.

Turn A Negative Into A Positive: Managing Negative Online Reviews

Turn A Negative Into A Positive: Managing Negative Online Reviews Online reviews represent a significant part of a business ‘reputation management online. Managing them can be tricky, and opinions shared by the public online require constant attention, but paying attention to them and handling them in the right way is definitely something that is worth your time. It’s worth noting that both positive and negative comments about your business can work to be an advantage or a disadvantage to your brand, depending on how you deal with them. However, in this article, we will focus on negative online reviews and
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Categories: Track Your Marketing and Hospitality.

4 Super-Easy Content Marketing Ideas

4 Super-Easy Content Marketing Ideas Creating and distributing compelling content is one of the most effective ways to market your business and increase sales. Businesses that do content marketing have conversion rates six times higher than competitors that don’t. And content marketing costs 62 percent less than traditional marketing, on average. But if you’re new to the whole thing, getting started can be daunting — especially when it comes to thinking of content marketing ideas you can easily produce. Here are four super-easy ways to rev up your content marketing program: 1. Start posting serialized content. If you’re finding you don’t have the
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Categories: Track Your Marketing and Hospitality.

5 Social Media Marketing Mistakes Almost Every Small Business Makes

5 Social Media Marketing Mistakes Almost Every Small Business Makes Sometimes it seems that as well as running a successful small business, entrepreneurs are also now expected to be digital marketing experts, savvy in the means and methods of attracting and engaging an audience through social media. The truth isn’t quite as harsh as described above, but when you do launch a brand on social media, being clued up enough to avoid the most commonly made and damaging mistakes is crucial. Let’s look at five of the biggest social media marketing blunders, and how to circumvent them. Generating consistent growth
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Categories: Track Your Marketing and Hospitality.

Back With A Bang: Five Ways To Supercharge Your Marketing In 2021

Back With A Bang: Five Ways To Supercharge Your Marketing In 2021 Add Your Heading Text Here The pandemic has resulted in ups and downs aplenty for Australian businesses, as well as considerable uncertainty about what the future holds. As the country’s economic recovery gathers pace, relevant, personalised marketing can help organisations reconnect with customers and boost sales and profitability. Here are five ways to supercharge your marketing efforts in 2021. Make customer retention a priority Historically, marketers have concentrated their efforts on winning new business – turning prospects into customers. As a result, the focus has been on understanding
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Categories: Track Your Marketing and Hospitality.

How to Enhance Your Hospitality Business’ Marketing Plan

How to Enhance Your Hospitality Business’ Marketing Plan Whether you’re a small business owner who has had substantial experience in the hospitality industry, or if you’re still starting and are still in the planning phase, you should understand the value of having a well-defined marketing plan. It outlines your entire marketing strategy for the coming month, quarter, or year. A well-thought-out marketing campaign starts with a marketing plan. Without one, you’re left to rely on luck and uncertainty, which can prove disastrous especially if you’re tight on the budget. Your marketing plan should answer questions such as “Where and how
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Categories: Track Your Marketing and Hospitality.

4 Ways to Leverage an Email List

4 Ways to Leverage an Email List Email is an efficient marketing channel but its success is all dependent on how well you use your lists. Without a good strategy, your huge email list will go to waste. This article highlights some tips that you can apply to get the most out of your email lists. Give Subscribers Choices To keep your unsubscribe rate low, give your subscribers an option to choose the type of emails they would like to receive from you, as well as the frequency. For some people, getting an email every week may be too much.
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Categories: Track Your Marketing and Hospitality.

Everything You Need to Know About Protecting Your Brand

Everything You Need to Know About Protecting Your Brand Just a few short years ago, the digital ad industry seemed almost obsessed with the concept of “brand safety.’ However, a few years later, their concerns seem to have shifted, and they are now focused on “Brand Suitability.” Where Is Your Brand Advertising? The term “brand suitability refers to a marketer’s preference for certain types of targeting parameters, and making decisions that are leading them to advertise on sites that are not suitable for their brand. This change in direction was highlighted in a “State of the Industry study, and it
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Categories: Track Your Marketing and Hospitality.