Boost Your Marketing ROI
Marketing is one of the most challenging and confusing areas for small and mid-sized businesses, mainly because it’s such a broad topic, with numerous tools, techniques, and strategies.
When you know the right way to advertise, promote, create campaigns and strategies, you can make marketing much simpler – if you know how to do it properly.
This book will teach you the basics of marketing, types of marketing, implementation processes and give you all you need to know to innovate and improve your marketing results.
You will be guided through the following key areas:
- INITIATE - Go through the important areas of planning and preparation of your marketing activities
- IDEAS - Expand your reach and engagement on many different channels and engage prospects with the right kinds of campaigns
- IMPLEMENT - Get awareness on trends and seasonality. Review your procedures and processes to improve your everyday effectiveness
- IDENTIFY - Track, measure and report on your activities to make faster and clearer decisions
- INNOVATE - Improve current activities, forecast your successful campaigns by analysing what works and what doesn't
