Blogs

Read up on our extensive selection of resources that cover digital marketing, retail and hospitality business articles, as well other industry topics and how-to’s. Discover new paths to grow your business and keeping updated on the latest trends.

4-ways-to-create-an-instant-conn
Marketing

4 Ways to Create an Instant Connection with Customers

Scientists have conducted research for years to unlock the secrets of the human mind – and more and more marketers are starting to take notice. Here are four ways you can incorporate the latest results into your marketing to better cut through the clutter and get big-time results.

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3-tools-to-maximize-your-content-marketing-efforts
Marketing

3 Tools to Maximize Your Content Marketing Efforts

With the right marketing strategies, you have the potential to increase your conversion rates, have a more engaged audience, and generate better leads, among other benefits. There are tools that, if added to your arsenal, can help you maximize your content marketing efforts.

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how-you-should-be-evaluating-your-content-marketing-success
Marketing

How You Should Be Evaluating Your Content Marketing Success

More than 80 percent of organizations use metrics to determine how well their content is performing. This shouldn’t come as much of a surprise, because any good marketing tactic has to be measured consistently in order to ensure its effectiveness. Understanding your results comes down to these three metrics.

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5-social-media-marketing-mistakes-almost-every-small-business-makes
Marketing

5 Social Media Marketing Mistakes Almost Every Small Business Makes

Sometimes it seems that as well as running a successful small business, entrepreneurs are also now expected to be digital marketing experts, savvy in the means and methods of attracting and engaging an audience through social media. Let’s look at five of the biggest social media marketing blunders, and how to circumvent them.

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