Posts by Maralytics

If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed

If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed With more channels, more content, more touchpoints, and more tools, coordination is key. When you want a new car, building one from scratch doesn’t figure high on the list of options. You’d need to be a serious expert mechanic to source all the different parts and put them together correctly, and even then, it would take a massive investment of time and energy. Yet that’s effectively the scenario that marketing departments around the world have found themselves in. Modern marketers are living in an ever more complex environment, with
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Categories: Track Your Marketing and Hospitality.

3 Vital Marketing Strategies Businesses Should Adopt Post-Covid

3 Vital Marketing Strategies Businesses Should Adopt Post-Covid Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is expected of us all. In the middle of 2019, Covid was still unforeseen. But it has since become a defining feature of the world and business at large. Historically, such times are critical and often see Darwin’s “survival of the fittest” theory come into play. In the past, multi-million-dollar businesses have been upended during pandemics, wars, and plagues. One lesson stands out from this history: only a business that learns how to adapt can be considered “fit” and ready to survive — or even thrive.   Marketing is
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Categories: Track Your Marketing and Hospitality.

Restaurant Technology: 5 Trends To Consider For Your Restaurant

Restaurant Technology: 5 Trends To Consider For Your Restaurant It’s no secret that technology has completely transformed the way we live our lives. From booking a holiday to ordering takeaway, technology is there every step of the way – and it’s no different in the restaurant industry. Restaurants have been using tech for years, but with the recent coronavirus pandemic and changing attitudes towards issues like sustainability, the need for restaurant technology has boomed in recent months. We take a look at some of the most recent restaurant technology trends that are being adopted by venues all over the country,
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Categories: Track Your Marketing and Hospitality.

5 Ways to Grow Your Customer Base Organically

5 Ways to Grow Your Customer Base Organically As we all sit at home doing our part to flatten the curve, there’s a plethora of things we could work on. Watch the entire Star Wars saga. Take up knitting. Brush up on a foreign language. This goes both ways: Consumers are looking for new ways to be engaged from home and we, as business owners, are looking for ways to get in front of our existing audiences and to build new ones. 1. Listening to existing users and customers There’s a saying: Build on what you already have. Talk to
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Categories: Track Your Marketing and Hospitality.

How To Track The ROI For Your Flyers & Posters

How To Track The ROI For Your Flyers & Posters Flyers and posters are very cost-effective forms of advertising and increasing awareness for your business. Using printed material for promotion offers you a great return on your investment, however it’s not always so easy to calculate the exact value. In order to optimize your print campaigns and gain insights from your marketing efforts, you have to track your flyers and posters. To measure and then improve your ROI, you’ll need a clear direct response for your printed flyers and posters. Therefore, you have to include at least one call-to-action which
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Categories: Track Your Marketing and Hospitality.

5 Ways to Use Remarketing for Your Hospitality Business

5 Ways to Use Remarketing for Your Hospitality Business Did you know that around 96% of visitors on your business website will likely come and go without doing anything? They may browse through your menus or catalogs of products and services but might not be ready yet for a purchase or to take your call to action. To help you in getting around to making those happen, you can employ an effective marketing method to give you another opportunity to call that 96% back for engagement, and even a sale. It’s called remarketing. What Is Remarketing? Remarketing is a tactic
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Categories: Track Your Marketing and Hospitality.

7 Ways to Make Your New Business Name Unforgettable

7 Ways to Make Your New Business Name Unforgettable The following excerpt is from Brad Flowers’s The Naming Book. A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters. So how do you create a memorable name? In a 2003 article from the Journal of Advertising, the authors cited the following features that enhance either the recall or recognition of brand names: Rhyme Unusual spelling Onomatopoeia Initial hard consonant Wordplay Brand-name fit Let’s look at a few in greater
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Categories: Track Your Marketing and Hospitality.

3 Tips to Improve Customer Relationships Using Online Surveys

You can ask your customers hundreds of potential questions, but remember that the best questions that you can ask will largely depend on your goals, as well. Asking too many irrelevant questions that are also too lengthy, or in the wrong format, can result in inaccurate and incomplete data. Without the correct information, you lose the value of an important tool, which should be bringing you crucial insights to improve customer satisfaction.
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Categories: Track Your Marketing and Hospitality.

Customer Experience Will Determine the Success of Your Company

Customer experience is, in fact, the single ingredient that will determine the success of your company. A further report by Smart Insights revealed that businesses offering better customer experience earned between 4 and 8 percent more than their competitors. endangering the future of your business.
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Categories: Track Your Marketing and Hospitality.

3 Best Reasons Why Your Hospitality Business Needs to Have A Blog

3 Best Reasons Why Your Hospitality Business Needs to Have A Blog In an industry that is known for fierce, abundant competition, you would need your brand to stand out and be distinguished by your customers and clients. In this era of digital marketing, one of the best means to do this is through your website. Now, you may argue that you already have a website that already contains everything you need from your company profile, contact information, and even e-commerce functionality. But once your audience is done reading and transacting, are you truly getting enough traffic to increase its
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Categories: Track Your Marketing and Hospitality.