Posts by Maralytics

Back With A Bang: Five Ways To Supercharge Your Marketing In 2021

Back With A Bang: Five Ways To Supercharge Your Marketing In 2021 Add Your Heading Text Here The pandemic has resulted in ups and downs aplenty for Australian businesses, as well as considerable uncertainty about what the future holds. As the country’s economic recovery gathers pace, relevant, personalised marketing can help organisations reconnect with customers and boost sales and profitability. Here are five ways to supercharge your marketing efforts in 2021. Make customer retention a priority Historically, marketers have concentrated their efforts on winning new business – turning prospects into customers. As a result, the focus has been on understanding
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Categories: Track Your Marketing and Hospitality.

How to Enhance Your Hospitality Business’ Marketing Plan

How to Enhance Your Hospitality Business’ Marketing Plan Whether you’re a small business owner who has had substantial experience in the hospitality industry, or if you’re still starting and are still in the planning phase, you should understand the value of having a well-defined marketing plan. It outlines your entire marketing strategy for the coming month, quarter, or year. A well-thought-out marketing campaign starts with a marketing plan. Without one, you’re left to rely on luck and uncertainty, which can prove disastrous especially if you’re tight on the budget. Your marketing plan should answer questions such as “Where and how
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Categories: Track Your Marketing and Hospitality.

4 Ways to Leverage an Email List

4 Ways to Leverage an Email List Email is an efficient marketing channel but its success is all dependent on how well you use your lists. Without a good strategy, your huge email list will go to waste. This article highlights some tips that you can apply to get the most out of your email lists. Give Subscribers Choices To keep your unsubscribe rate low, give your subscribers an option to choose the type of emails they would like to receive from you, as well as the frequency. For some people, getting an email every week may be too much.
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Categories: Track Your Marketing and Hospitality.

Everything You Need to Know About Protecting Your Brand

Everything You Need to Know About Protecting Your Brand Just a few short years ago, the digital ad industry seemed almost obsessed with the concept of “brand safety.’ However, a few years later, their concerns seem to have shifted, and they are now focused on “Brand Suitability.” Where Is Your Brand Advertising? The term “brand suitability refers to a marketer’s preference for certain types of targeting parameters, and making decisions that are leading them to advertise on sites that are not suitable for their brand. This change in direction was highlighted in a “State of the Industry study, and it
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Categories: Track Your Marketing and Hospitality.

7 Ways to Ensure A Strong Business Presence Using Social Media

7 Ways to Ensure A Strong Business Presence Using Social Media Social media plays a big, vital role in any business strategy these days. Not only has it developed into a standard platform but it has also become an essential channel. By offering the best ways to connect with both your brand’s target audience, as well as your current followers, social media opens up avenues for broadening your marketing reach at a much lower cost than traditional media. It’s no surprise that almost every business nowadays has a presence in one or in multiple networking platforms. So, it’s no longer
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Categories: Track Your Marketing and Hospitality.

The 2 Types of Authority All Businesses Need for Marketing Success

The 2 Types of Authority All Businesses Need for Marketing Success In business, being the trusted authority in your space is the best way to earn your customers’ trust. Or is it the other way around? Do you become an authority in your space by earning the trust of your customers and clients over time? Authority, clout, credibility — the immediately earned trust of a customer through purely social indicators is one of the most sought after statuses as a brand or a business. To understand how to earn authority and trust, we must understand the two types of authority that matter the
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Categories: Track Your Marketing and Hospitality.

4 Ways to Transform Your Marketing With Content That Teaches Consumers

4 Ways to Transform Your Marketing With Content That Teaches Consumers Long gone are the days where marketing could essentially direct a consumer through a direct message and convert an easy sale. Today’s consumer is the most informed buyer that we have ever seen, with multiple resources right at their fingertips. Within seconds, a potential customer can pull up reviews, competitor products, pros and cons, and cost-efficient alternatives. As a result, the marketing teams find themselves in a difficult position in not only catching the buyer’s attention, but also making sure that all of their resources are aligned with their message. What is often
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Categories: Track Your Marketing, Hospitality, and About Us.

5 Business Survival Tips for 2021

5 Business Survival Tips for 2021 The pandemic and everything related to it caught many business owners by surprise and, even worse, caused some businesses to fold The pandemic and everything related to it caught many business owners by surprise and, even worse, caused some businesses to fold. Yelp reported that permanent business closures have reached 97,966, representing 60% of closed businesses that won’t be reopening. Imagine investing so much into an entity, and because of some virus, things start to slow down, till they eventually go under. It’s the new year, and nobody knows what it holds. But as
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Categories: Track Your Marketing and Hospitality.

Hospitality Industry: Tips and Trends For 2021

Hospitality Industry: Tips and Trends For 2021 After a year of turmoil, change and challenges 2020 has finally come to a close. The last year has been particularly tough for hospitality businesses who’ve had to battle lockdowns and ever changing restrictions. After weathering the 2020 COVID storm, with many businesses coming out stronger and more resilient, it’s time to look ahead to 2021 and the opportunities it can bring. To help kick off the new year we’ve listed some of the top trends that are set to have a big impact and how hospitality venues can get behind these growing
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Categories: Track Your Marketing and Hospitality.

5 Easy Marketing Ideas for Small Businesses in 2021

5 Easy Marketing Ideas for Small Businesses in 2021 The way we do business changed in 2020. That’s true for just about every business regardless of size, but it’s especially true for small business owners, independent professionals and one-person shops. According to experts, we’ll still be living in this new, socially distanced normal for the better part of 2021, so any marketing plan or business strategy needs to factor that reality in. Thankfully, you have plenty of options when it comes to marketing your business in 2021, and many don’t require a huge investment of time or money. Use these
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Categories: Track Your Marketing and Hospitality.