Marketing in a Holistic View


Integrating your POS system with a marketing campaign tracking software will offer a deeper, more detailed analysis of all the data you’ve collected. Keep in mind that the application of these analytics are holistic: marketing with the big picture in mind. These are not just reporting on sales trends but are an overall breakdown which forms your business strategies. Marketing analytics can look through all your marketing channels; not just single, individual marketing efforts. With ROI as the main target, it answers the big question: which of your marketing programs are performing?


Maralytics is a marketing software program that provides conversion results of sales revenue, profit and customer acquisition. This software helps business owners track their marketing analytics and make sure that every dollar they are spending on advertising is generating income for their business.


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Categories: Track Your Marketing and Hospitality.