Why measuring marketing analytics is important

Capturing sales and customer acquisition data is important for businesses.

It provides a variety of usable information pertaining to sales purchases and trends, frequency of purchase, popular product purchasing statistics. 

This data assists a business to:

  1. increase their ROI
  2. realise their actual dollar spend value
  3. forecast and pinpoint where future spend should be targeted, and
  4. how it should be targeted
  5. increase cashflow
  6. have a wider market reach
  7. better customer attraction and retention
  8. higher profit margins
Categories: Hospitality.