Why digital marketing analytics is important
Digital marketing analytics provides a comprehensive view of your online marketing strategy.
Being able to prove the ROI of marketing activities is one of the biggest challenges faced by marketers; and until now, most analytic software can only provide the web analytics like traffic, bounce rate, clicks, views, etc.
Analytics data shows the real facts. It is the translation of customer behaviour into actionable business data.
When we can see the effectiveness of any marketing campaigns, it is easier to identify and improve revenue opportunities and find the most profitable way to achieve business goals.