What Makes A Good LAM Strategy?
How to incorporate the LAM Strategy into your business:
What Makes A Good LAM Strategy
These days, creating marketing campaigns out of “simple, intelligent guesses” is no longer an option (was it, ever?). It also can be an expensive gamble, pouring funds into a marketing campaign which may or may not succeed, which businesses cannot risk resorting to. But with the availability of data collection tools and analytics software, focusing on specific targets has never been more accurate. You can match your customer’s information alongside their buying behaviour, while also being able to pinpoint their exact geographical location and demographics. Apply marketing analytics tools and you can then reinforce your strategies. Successful businesses now rely on data-driven marketing campaigns, especially through their POS solutions. You can read about the benefits of collecting customer data using your POS here.