What are analytics in marketing
When you are able to review the information collected from a marketing or advertising campaign, you are able to easily assess the effectiveness of all types of marketing opportunities.
This will give you more control of your future marketing campaigns, customer service delivery expectations and ability to amplify your point of difference.
You are also able to increase the impact of your market reach, customer attraction and retention, and increase your profit margins from every marketing campaign.
You will no longer need a crystal ball or gut-feeling to forecast and pinpoint where future marketing spend should be targeted.
The financial analytics of all marketing and advertising activities has been made easier and more effective with Maralytics, a marketing analytics software program.
All the data is turned into reports that are easy to understand and read.