Having good procedures in the business with operations, staff management and financial manuals, made it easier to run the restaurant proactively and not reactively, and many of these can be found on the Business Manuals Made Easy site for purchase.
The financial analytics of all marketing and advertising activities has been made easier and more effective with Maralytics, a marketing analytics software program that automates all the data directly from your point-of-sale system, into reports that is easy to understand and read.
So look at competitions in your restaurant as a way of building your customer database, and you can market directly to them with very minimal cost or effort to have them returning regularly and spending money in your venue.