Here are a few examples of insights that you can derive from POS data integration:

• Boost the effectiveness of your promotions;
• Improve your on-shelf availability, as well as your product selections;
• Enhance your forecasting capabilities to determine supply and demand;
• Optimise your pricing strategies;
• Bolster relationships with your retail buyers; and
• Upgrade lead management for more productive tie-in to sales

To see more insights, check out our website – https://maralytics.com/track-your-marketing/