The Overall Goal Marketers Should Know


A marketer’s goal is to take a targeted lead and transform them not only into a great customer, but an advocate for your brand; to do this, marketers need to understand how many leads a sales team can actually close, and how quickly and efficiently they can get those qualified opportunities from one end of the funnel to the other.


Engagement tactics like personalisation and customised experiences are how marketers – and in turn sales teams – create value for prospects across their entire customer lifecycle.


Specifically, did a certain strategy or tactic lead to business outcomes like increased ROI or customer retention? It requires going much deeper than looking at the number of leads or clicks to understand how to move the needle on closing deals, retaining customers and growing revenue.


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