Marketing Analytics Software

Marketing analytics software are tools and processes that facilitate and optimise your company’s marketing strategies and campaigns. They can manage, evaluate or measure, and analyse the performance of your marketing programs, and ultimately improve your Return On Investment (ROI). For the hospitality industry, which serves millions of travelling customers daily, so much customer data gets collected. Once this data is analysed, this can be translated to powerful insights to guide marketing activities, sales procedures, and influence operational framework. These then lead to wiser business decisions and smarter spending for the company.

Maralytics is a marketing software program that provides conversion results of sales revenue, profit and customer acquisition. This software helps business owners track their marketing analytics and make sure that every dollar they are spending on advertising is generating income for their business.

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Categories: Hospitality.