Know What Journalists Are Looking For
Whether you’re trying to get on TV, the radio, or in the newspaper, you need to know what the journalist you’re reaching out to is looking for. This comes down to watching, listening to, or reading the segments you’re trying to get in. Are other stories rags to riches stories about people? Are they about community involvement? Do they give the readers an activity they can check out this weekend? While promoting your brand message is important, you also need to find an angle that ties into the type of stories that your local outlets like to publish.
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