It's not all strategy
Tracking is the other important part that can address what sound tactics you can employ to reach your intended results.
It’s Not All Strategy
One of the pitfalls for marketers is the assumption that after they’ve come up with a marketing strategy, everything else will fall into place. That at the heart of their marketing campaign, the marketing strategy will be enough to drive it towards sales and ROI (Return on Investment). While true, it is only part of the entire marketing mechanism. Tracking is the other important part that can address what sound tactics you can employ to reach your intended results. For example, if your business is in the hospitality industry and you experience a slight dip in your bookings, will implementing a familiar, previously successful promo be necessary even if it wasn’t part of your campaign? It could derail the allotted budget for your campaign, but it may be necessary for you to be able to hit your targets. Again, keeping a watch on your efforts can guide you to spend on what works.
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