Word-of-mouth is a credible marketing tool
Is word of mouth marketing effective?
Word-of-mouth is credible because a person puts their reputation on the line every time they make a recommendation. And that person has nothing to gain but the appreciation of those who are listening. What are you doing to make sure your potential ambassadors feel secure? What are you doing to trigger word-of-mouth?
1. Word-of-mouth is triggered when a customer experiences something far beyond what was expected. Slightly exceeding their expectations just won’t do it.
2. Don’t depend on your staff to trigger word-of-mouth by delivering “exceptional customer service. ” Good service is expected. It’s bad service we talk about. Great service can increase customer retention and generate lots of positive feedback to the business owner, but rarely is it the basis for word-of-mouth advertising.