Have a Story
If you don’t have a story, you’re just another diner competing on taste and price. But what really keeps consumers coming back is shared values. Your brand story might be tied to your personal background, or it can be an entirely fictional legendary tale. What’s important is that it sets the stage for what customers can expect. The result should be that customers and the press don’t just talk about your food. They talk about where it came from, how it’s just like back home, or how they felt like they were travelling somewhere new.
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