Create Campaigns Based on Local Events
Local events can bring in large numbers of tourists plus an influx of residents who wouldn’t usually be out and about. They all have to eat somewhere.
To take advantage, tie an advertising campaign into the event. This includes people coming into town, locals looking for a quick meal on their way to or from the event, or people who want to do something outside of the main event area.
As simple as running an ad campaign in the run-up to the event. Of course, an even better tactic is to run a special during the event days to give people a reason to stop by.
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