There are three main areas that are important to look at when you are considering spending money on advertising:

1. Look at what your competitors are doing and try to match it.
   Are they advertising, what offers are they using, how often do they advertise, where are they advertising
   Example:
   Buy 1 Get 1 Free coffee, once a week in a free local newspaper, supermarket back of receipts, Facebook ads, and on their website
2. Look at your budget and allocate an amount to use.
   Spend $1000 per month on six different types of marketing platforms
3. Know what your ‘lifetime customer value’ is.