3. Do Not Just Dump Data- Asses and Explain the Relevance
Make sure that you don’t overwhelm your team with data. Do not expect them to understand all in one session.
Avoid dumping heaps of information all at once hence, you don’t need to provide full access to your marketing analytics tools at first. Assess their readiness and should you decide to finally share, please spend time explaining what the data is all about, how it should be gathered, managed, and utilized.
If you are also worried about highly confidential data, you can provide modified access so that they only see what is relevant to their role. For example, you can set full-access, manager access, or employee access with different levels of authorizations.