Archives for tracking

5 Key Metrics Hospitality Business Owners Should Be Tracking

As you evaluate your hospitality business based on metrics centered around sales and marketing, there are actually other effective metrics that can easily be overlooked. One such metric is based on customer service, which may admittedly be harder to track and even be considerably immeasurable. However, with the aid of a POS, you can receive and correlate data that can take staff profit, which can allow you to see who is providing your customers with the best experience, thereby giving you positive customer service. This enables you to see the impact that your staff has on your business.
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Categories: Track Your Marketing and Hospitality.

How To Track The ROI For Your Flyers & Posters

How To Track The ROI For Your Flyers & Posters Flyers and posters are very cost-effective forms of advertising and increasing awareness for your business. Using printed material for promotion offers you a great return on your investment, however it’s not always so easy to calculate the exact value. In order to optimize your print campaigns and gain insights from your marketing efforts, you have to track your flyers and posters. To measure and then improve your ROI, you’ll need a clear direct response for your printed flyers and posters. Therefore, you have to include at least one call-to-action which
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Categories: Track Your Marketing and Hospitality.

Four Key Areas of Your Business You Should Be Tracking Weekly

If you were running any other business, you could chuck up a few ads and customers would magically appear at your door. It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising. We both know that’s not true. So how do you advertise without being seen to? Here’s how to boost your awareness and your diner numbers
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Categories: Track Your Marketing and Hospitality.