Archives for hospitality business

5 Key Metrics Hospitality Business Owners Should Be Tracking

As you evaluate your hospitality business based on metrics centered around sales and marketing, there are actually other effective metrics that can easily be overlooked. One such metric is based on customer service, which may admittedly be harder to track and even be considerably immeasurable. However, with the aid of a POS, you can receive and correlate data that can take staff profit, which can allow you to see who is providing your customers with the best experience, thereby giving you positive customer service. This enables you to see the impact that your staff has on your business.
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Categories: Track Your Marketing and Hospitality.

5 Ways to Use Remarketing for Your Hospitality Business

5 Ways to Use Remarketing for Your Hospitality Business Did you know that around 96% of visitors on your business website will likely come and go without doing anything? They may browse through your menus or catalogs of products and services but might not be ready yet for a purchase or to take your call to action. To help you in getting around to making those happen, you can employ an effective marketing method to give you another opportunity to call that 96% back for engagement, and even a sale. It’s called remarketing. What Is Remarketing? Remarketing is a tactic
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Categories: Track Your Marketing and Hospitality.

3 Best Reasons Why Your Hospitality Business Needs to Have A Blog

3 Best Reasons Why Your Hospitality Business Needs to Have A Blog In an industry that is known for fierce, abundant competition, you would need your brand to stand out and be distinguished by your customers and clients. In this era of digital marketing, one of the best means to do this is through your website. Now, you may argue that you already have a website that already contains everything you need from your company profile, contact information, and even e-commerce functionality. But once your audience is done reading and transacting, are you truly getting enough traffic to increase its
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Categories: Track Your Marketing and Hospitality.