Social media platforms like Facebook, Instagram, and YouTube have revolutionized mobile marketing and helped e-commerce businesses build empires. Marketers utilize them to increase website traffic, customer satisfaction, and sales. These platforms also help create great brand awareness, loyalty, and authority at affordable rates. But it is time to think beyond the social media channels for marketing tactics.
What is a contactless solution?
Consider a traditional store transaction. Once you’ve selected the items you’d like to buy, you head to a checkout counter and pay for the goods. In the past, this exchange at the point of sale (POS) involved contact. Whether you handed cash or a card to the cashier, or even wrote a check, both parties at the POS touched the money and goods involved in the exchange.
More on evolving technology
Retail brands must deliver a superior customer experience in today’s world. Today’s consumers expect to be informed, engaged, and entertained. Furthermore, the overall customer journey must be immersive, memorable, and productive. So, advanced marketing with technological finesse has become a necessity. And contactless tools can be useful for marketing campaigns.
How marketing leads to better reach
Experts leverage different marketing tools to achieve a wide variety of outcomes. Companies can use them to improve brand visibility on the web, attract foot traffic, and earn profits.
This blog is inspired by our friends at Revel.