Archives for Hospitality

4 Ways to Transform Your Marketing With Content That Teaches Consumers

4 Ways to Transform Your Marketing With Content That Teaches Consumers Long gone are the days where marketing could essentially direct a consumer through a direct message and convert an easy sale. Today’s consumer is the most informed buyer that we have ever seen, with multiple resources right at their fingertips. Within seconds, a potential customer can pull up reviews, competitor products, pros and cons, and cost-efficient alternatives. As a result, the marketing teams find themselves in a difficult position in not only catching the buyer’s attention, but also making sure that all of their resources are aligned with their message. What is often
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Categories: Track Your Marketing, Hospitality, and About Us.

5 Business Survival Tips for 2021

5 Business Survival Tips for 2021 The pandemic and everything related to it caught many business owners by surprise and, even worse, caused some businesses to fold The pandemic and everything related to it caught many business owners by surprise and, even worse, caused some businesses to fold. Yelp reported that permanent business closures have reached 97,966, representing 60% of closed businesses that won’t be reopening. Imagine investing so much into an entity, and because of some virus, things start to slow down, till they eventually go under. It’s the new year, and nobody knows what it holds. But as
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Categories: Track Your Marketing and Hospitality.

Hospitality Industry: Tips and Trends For 2021

Hospitality Industry: Tips and Trends For 2021 After a year of turmoil, change and challenges 2020 has finally come to a close. The last year has been particularly tough for hospitality businesses who’ve had to battle lockdowns and ever changing restrictions. After weathering the 2020 COVID storm, with many businesses coming out stronger and more resilient, it’s time to look ahead to 2021 and the opportunities it can bring. To help kick off the new year we’ve listed some of the top trends that are set to have a big impact and how hospitality venues can get behind these growing
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Categories: Track Your Marketing and Hospitality.

5 Easy Marketing Ideas for Small Businesses in 2021

5 Easy Marketing Ideas for Small Businesses in 2021 The way we do business changed in 2020. That’s true for just about every business regardless of size, but it’s especially true for small business owners, independent professionals and one-person shops. According to experts, we’ll still be living in this new, socially distanced normal for the better part of 2021, so any marketing plan or business strategy needs to factor that reality in. Thankfully, you have plenty of options when it comes to marketing your business in 2021, and many don’t require a huge investment of time or money. Use these
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Categories: Track Your Marketing and Hospitality.

5 Key Metrics Hospitality Business Owners Should Be Tracking

As you evaluate your hospitality business based on metrics centered around sales and marketing, there are actually other effective metrics that can easily be overlooked. One such metric is based on customer service, which may admittedly be harder to track and even be considerably immeasurable. However, with the aid of a POS, you can receive and correlate data that can take staff profit, which can allow you to see who is providing your customers with the best experience, thereby giving you positive customer service. This enables you to see the impact that your staff has on your business.
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Categories: Track Your Marketing and Hospitality.

Top 3 Ways to Grow Your Local Business with Digital Marketing

Digital marketing isn’t a one size fits all solution, but it is a necessary part of any marketing strategy. Local businesses often do not recognise the benefit of a digital marketing, or they restrict themselves to only social media. Yet, with the advancement of online ad capabilities, targeting and automation, digital marketing opens up a vast marketplace that cannot be overlooked.
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Categories: Track Your Marketing and Hospitality.

25 Tips for Earning Customer Loyalty

25 Tips for Earning Customer Loyalty As most marketers have experienced at some point, it’s one thing to hook customers, another beast completely to retain them. Improving customer loyalty should be a priority, or those customers you worked so hard to convert could vanish before you even know what happened. To avoid that, here are 25 ways to better your company’s customer loyalty. Share your values. To build a strong relationship with your customers, you have to share their values. According to a study by the Corporate Executive Board of 7,000 U.S. consumers who said they had a brand relationship
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Categories: Track Your Marketing and Hospitality.

If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed

If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed With more channels, more content, more touchpoints, and more tools, coordination is key. When you want a new car, building one from scratch doesn’t figure high on the list of options. You’d need to be a serious expert mechanic to source all the different parts and put them together correctly, and even then, it would take a massive investment of time and energy. Yet that’s effectively the scenario that marketing departments around the world have found themselves in. Modern marketers are living in an ever more complex environment, with
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Categories: Track Your Marketing and Hospitality.

3 Vital Marketing Strategies Businesses Should Adopt Post-Covid

3 Vital Marketing Strategies Businesses Should Adopt Post-Covid Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is expected of us all. In the middle of 2019, Covid was still unforeseen. But it has since become a defining feature of the world and business at large. Historically, such times are critical and often see Darwin’s “survival of the fittest” theory come into play. In the past, multi-million-dollar businesses have been upended during pandemics, wars, and plagues. One lesson stands out from this history: only a business that learns how to adapt can be considered “fit” and ready to survive — or even thrive.   Marketing is
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Categories: Track Your Marketing and Hospitality.

Restaurant Technology: 5 Trends To Consider For Your Restaurant

Restaurant Technology: 5 Trends To Consider For Your Restaurant It’s no secret that technology has completely transformed the way we live our lives. From booking a holiday to ordering takeaway, technology is there every step of the way – and it’s no different in the restaurant industry. Restaurants have been using tech for years, but with the recent coronavirus pandemic and changing attitudes towards issues like sustainability, the need for restaurant technology has boomed in recent months. We take a look at some of the most recent restaurant technology trends that are being adopted by venues all over the country,
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Categories: Track Your Marketing and Hospitality.