Archives for Hospitality

7 Ways to Make Your New Business Name Unforgettable

7 Ways to Make Your New Business Name Unforgettable The following excerpt is from Brad Flowers’s The Naming Book. A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters. So how do you create a memorable name? In a 2003 article from the Journal of Advertising, the authors cited the following features that enhance either the recall or recognition of brand names: Rhyme Unusual spelling Onomatopoeia Initial hard consonant Wordplay Brand-name fit Let’s look at a few in greater
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Categories: Track Your Marketing and Hospitality.

3 Tips to Improve Customer Relationships Using Online Surveys

You can ask your customers hundreds of potential questions, but remember that the best questions that you can ask will largely depend on your goals, as well. Asking too many irrelevant questions that are also too lengthy, or in the wrong format, can result in inaccurate and incomplete data. Without the correct information, you lose the value of an important tool, which should be bringing you crucial insights to improve customer satisfaction.
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Categories: Track Your Marketing and Hospitality.

Customer Experience Will Determine the Success of Your Company

Customer experience is, in fact, the single ingredient that will determine the success of your company. A further report by Smart Insights revealed that businesses offering better customer experience earned between 4 and 8 percent more than their competitors. endangering the future of your business.
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Categories: Track Your Marketing and Hospitality.

3 Best Reasons Why Your Hospitality Business Needs to Have A Blog

3 Best Reasons Why Your Hospitality Business Needs to Have A Blog In an industry that is known for fierce, abundant competition, you would need your brand to stand out and be distinguished by your customers and clients. In this era of digital marketing, one of the best means to do this is through your website. Now, you may argue that you already have a website that already contains everything you need from your company profile, contact information, and even e-commerce functionality. But once your audience is done reading and transacting, are you truly getting enough traffic to increase its
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Categories: Track Your Marketing and Hospitality.

Four Key Areas of Your Business You Should Be Tracking Weekly

If you were running any other business, you could chuck up a few ads and customers would magically appear at your door. It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising. We both know that’s not true. So how do you advertise without being seen to? Here’s how to boost your awareness and your diner numbers
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Categories: Track Your Marketing and Hospitality.

7 Social Media Marketing Myths, Busted

Social media marketing is effective, but only if you do it right. The myriad myths you face can keep you from achieving the kind of success that can help your startup thrive. Cut through the lies to ensure you have the right social strategy to persevere. It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising.
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Categories: Track Your Marketing and Hospitality.

10 Steps to Nailing Your Restaurant Marketing

If you were running any other business, you could chuck up a few ads and customers would magically appear at your door. It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising. We both know that’s not true. So how do you advertise without being seen to? Here’s how to boost your awareness and your diner numbers
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Categories: Track Your Marketing and Hospitality.

7 Easy Steps to Track Your Hospitality Business’ Digital Marketing Campaigns

One of the most common mistakes committed by small business is guessing on what works in terms of marketing. Eliminate the guesswork and instead base your decisions on facts and numbers presented by your digital marketing campaigns’ results and analytics.
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Categories: Track Your Marketing and Hospitality.