Archives for Hospitality

Benefits of POS Data with Marketing Analytics

How to Maximise the Benefits of POS Data with Marketing Analytics Your POS solution has so much more potential as it can also be used to gather marketing analytics through a marketing campaign tracking software  add-on. How to Maximise the Benefits of POS Data Using Marketing Analytics Software How you view your POS in your business equates to how much you want your business to grow. After you have decided on acquiring a POS solution that suits your business needs, you’ve already recognised how technology now plays an essential role in any establishment’s transactions. Times have certainly moved on from
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Categories: Hospitality.

Why Your Hospitality Business Needs Marketing Analytics Software

Why Your Hospitality Business Needs Marketing Analytics Software Marketing analytics software can help you in many ways to improve your hospitality business. If you need more convincing, here are the top 3 reasons why. Top 3 Reasons Why Your Hospitality Business Needs Marketing Analytics Software These days, while almost all hospitality businesses have purchased and are using Point Of Sales (POS) solutions, some take the extra mile to acquire and learn a better, industry game-changer: marketing campaign tracking software or simply, marketing analytics software. Even if you are able to collect valuable data about your customers through your POS, what
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Categories: Hospitality.

How to track marketing and advertising

How to track marketing and advertising Marketing analytics When doing any marketing or advertising for your business, it is important to track all the information that comes from these activities. But how do you know what information is the best to collect? The most important statistics are how much money and how many customers. The easiest way to do this is to record every sale transaction and add a reference of what advertising that customer came from. Then you will be able to calculate the total of how many customers and how many sales came from each campaign, and record
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Categories: Hospitality.

Why measuring marketing analytics is important

Why measuring marketing analytics is important Capturing sales and customer acquisition data is important for businesses. It provides a variety of usable information pertaining to sales purchases and trends, frequency of purchase, popular product purchasing statistics.  This data assists a business to: increase their ROI realise their actual dollar spend value forecast and pinpoint where future spend should be targeted, and how it should be targeted increase cashflow have a wider market reach better customer attraction and retention higher profit margins Our software is now available to try out for FREE, contact us now to get started.
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Categories: Hospitality.

Effective digital marketing

Effective digital marketing Currently 94% of people are using the internet and a device to look for information. Your online business profile is a valuable asset to operations. Does your business have a that is a good representation of the venue? Does it have all the information that a customer is looking for.Does the business name come up on the search engine in Google or Bing or whatever it may be on the person’s device. Your digital profile is very important as it organically attracts customers to your business. Message us to find out how you can be more effective
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Categories: Hospitality.

Why digital marketing analytics is important

Why digital marketing analytics is important Digital marketing analytics provides a comprehensive view of your online marketing strategy. Being able to prove the ROI of marketing activities is one of the biggest challenges faced by marketers; and until now, most analytic software can only provide the web analytics like traffic, bounce rate, clicks, views, etc. Analytics data shows the real facts.  It is the translation of customer behaviour into actionable business data. When we can see the effectiveness of any marketing campaigns, it is easier to identify and improve revenue opportunities and find the most profitable way to achieve business
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Categories: Hospitality.

Examples Of Sales Promotions

What are some examples of sales promotion? The best kinds of offers for restaurants and cafes When advertising your restaurant, there are many types of offers that you can use to promote your business. It is easy to try many different types of discounts, 5 % / 10% / 20% discounts, buy one get one free, free dessert, free drink, etc. and there are so many options that can be thought of to use as a way to attract new customers and have existing ones keep returning. However by mixing up the different types of promotions, makes it much harder
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Categories: Hospitality.

What Are The Different Places To Advertise?

What are the different places to advertise? There are plenty of different places to advertise your restaurant. But which one is the best way? All of them! When promoting your business, it is always good to market across multiple different ways so that you can be in front of many people. Customers will see your brand and will become familiar with it and learn to trust it when they see it many times. Making sure that you always have the same logo and/or your business name provides brand awareness. And you can use the same offer in as many different
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Categories: Hospitality.

Best Restaurant Vouchers

What is the best restaurant voucher offer to advertise in your restaurant? Discounts or freebies? How do you know which offer will bring in more customers and get them to spend more money? Advertising your restaurant in the many different areas of the marketing world can be difficult to know what is the best voucher or offer to get more people into your restaurant. There are so many different options available to use: Buy one get one free 5% / 10% / 15% / 20% / 25% discount Buy a product and get a complimentary item free Freebies Reduced prices
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Categories: Hospitality.

Apps For Restaurant Owners

Operating a restaurant requires a lot more technology than 20 years ago and there are lots of apps for restaurant owners designed to make operating your restaurant easier. We have a lot more information that is easily accessible, and don’t need to wait, for example, for our financials to be prepared by the accountant once a year. Devices and apps have entered every aspect of operations for a restaurant, and can make life a lot easier, once they have been set up and are work efficiently. Communication is more effective, mistakes are reduced, customer complaints are a lot less, and
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Categories: Hospitality.