Archives for Hospitality

Examples Of Sales Promotions

What are some examples of sales promotion? The best kinds of offers for restaurants and cafes When advertising your restaurant, there are many types of offers that you can use to promote your business. It is easy to try many different types of discounts, 5 % / 10% / 20% discounts, buy one get one free, free dessert, free drink, etc. and there are so many options that can be thought of to use as a way to attract new customers and have existing ones keep returning. However by mixing up the different types of promotions, makes it much harder
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Categories: Hospitality.

What Are The Different Places To Advertise?

What are the different places to advertise? There are plenty of different places to advertise your restaurant. But which one is the best way? All of them! When promoting your business, it is always good to market across multiple different ways so that you can be in front of many people. Customers will see your brand and will become familiar with it and learn to trust it when they see it many times. Making sure that you always have the same logo and/or your business name provides brand awareness. And you can use the same offer in as many different
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Categories: Hospitality.

Best Restaurant Vouchers

What is the best restaurant voucher offer to advertise in your restaurant? Discounts or freebies? How do you know which offer will bring in more customers and get them to spend more money? Advertising your restaurant in the many different areas of the marketing world can be difficult to know what is the best voucher or offer to get more people into your restaurant. There are so many different options available to use: Buy one get one free 5% / 10% / 15% / 20% / 25% discount Buy a product and get a complimentary item free Freebies Reduced prices
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Categories: Hospitality.

Apps For Restaurant Owners

Operating a restaurant requires a lot more technology than 20 years ago and there are lots of apps for restaurant owners designed to make operating your restaurant easier. We have a lot more information that is easily accessible, and don’t need to wait, for example, for our financials to be prepared by the accountant once a year. Devices and apps have entered every aspect of operations for a restaurant, and can make life a lot easier, once they have been set up and are work efficiently. Communication is more effective, mistakes are reduced, customer complaints are a lot less, and
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Categories: Hospitality.

Marketing For Restaurants

Are you confused about all the expensive marketing options that is needed to promote your restaurant business? There are so many different ways of marketing your restaurant that it is really difficult to know where to start. When I was operating my restaurant, I looked at marketing with two different options – online and offline promotions. And I made sure that I was active in both areas so that customers could have options from whichever way they viewed the business. It is difficult to know where your customers come from and how they found out about you, but if you
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Categories: Hospitality.

Using Competitions To Promote Your Restaurant

A good way to market your restaurant is to run competitions. Competitions are a great way to increase the customers to your restaurant and build a database of returning customers that you can market to 1. By collecting customer details ensured that I had a good relevant database of people. These are the ones that come to purchase and eat at my restaurant, and these are ‘your ideal customer’. They are the ones that come and you know who they are, so are much easier to market and advertise too. From collecting a customer database, I then sent out regular
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Categories: Hospitality.

Customer Loyalty

Customers are the lifeblood of any business and promoting customer loyalty is imperative to your restaurant. We need returning customers to make money and keep the business operating. Sometimes we get so busy doing our work that we forget the value of our customers and how important they are to the business. Attracting customers is one of the hardest things to do in business, and this can be for any business, not just hospitality. It can be the most expensive and the most energy consuming activity; and it is critical to get the best results for the time and money
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Categories: Hospitality.

Restaurant Online Marketing Strategies

There are so many restaurants around, and if you want to be successful, then it is important to have a good online marketing strategy. Marketing is really important to attracting customers to your restaurant, and once they come, then you want them to keep returning. There are quite a few areas online that can be used to promote your business. Branding – make sure that you have a logo and clear brand for your restaurant, and make sure that this is used in every area of the business, so it is a clear message of your brand Website – this
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Categories: Hospitality.

Restaurant Marketing Plan

Having a marketing plan in your restaurant is really important, as it gives you’re the roadmap of the activities that you want to do over a period of time. By having a marketing plan, you can map out all the different campaigns and promotions that you are wanting to do; and make sure that they are activated in a sequential order or simultaneously with other activities. The easiest way to get started on creating a marketing plan is to list out everything that you are currently doing, and adding to the list, all that you want to do in the
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Categories: Hospitality.

Advertising Goals

Advertising Goals Why is it important to have clear goals when advertising your restaurant? SMART technique If you do not have clear goals when doing your advertising, you will potentially waste your money and your resources, as you will have no clarity, clear message or a desired outcome. It takes time to set up a marketing plan; and many of the big businesses have staff that are employed as their full time job to do the marketing for the business. In a smaller business, it is usually the manager or owner that has to fit in this task around many
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Categories: Hospitality.