Monthly Archives March 2021

Turn A Negative Into A Positive: Managing Negative Online Reviews

Turn A Negative Into A Positive: Managing Negative Online Reviews Online reviews represent a significant part of a business ‘reputation management online. Managing them can be tricky, and opinions shared by the public online require constant attention, but paying attention to them and handling them in the right way is definitely something that is worth your time. It’s worth noting that both positive and negative comments about your business can work to be an advantage or a disadvantage to your brand, depending on how you deal with them. However, in this article, we will focus on negative online reviews and
Read More

Categories: Track Your Marketing and Hospitality.

4 Super-Easy Content Marketing Ideas

4 Super-Easy Content Marketing Ideas Creating and distributing compelling content is one of the most effective ways to market your business and increase sales. Businesses that do content marketing have conversion rates six times higher than competitors that don’t. And content marketing costs 62 percent less than traditional marketing, on average. But if you’re new to the whole thing, getting started can be daunting — especially when it comes to thinking of content marketing ideas you can easily produce. Here are four super-easy ways to rev up your content marketing program: 1. Start posting serialized content. If you’re finding you don’t have the
Read More

Categories: Track Your Marketing and Hospitality.

5 Social Media Marketing Mistakes Almost Every Small Business Makes

5 Social Media Marketing Mistakes Almost Every Small Business Makes Sometimes it seems that as well as running a successful small business, entrepreneurs are also now expected to be digital marketing experts, savvy in the means and methods of attracting and engaging an audience through social media. The truth isn’t quite as harsh as described above, but when you do launch a brand on social media, being clued up enough to avoid the most commonly made and damaging mistakes is crucial. Let’s look at five of the biggest social media marketing blunders, and how to circumvent them. Generating consistent growth
Read More

Categories: Track Your Marketing and Hospitality.

Back With A Bang: Five Ways To Supercharge Your Marketing In 2021

Back With A Bang: Five Ways To Supercharge Your Marketing In 2021 Add Your Heading Text Here The pandemic has resulted in ups and downs aplenty for Australian businesses, as well as considerable uncertainty about what the future holds. As the country’s economic recovery gathers pace, relevant, personalised marketing can help organisations reconnect with customers and boost sales and profitability. Here are five ways to supercharge your marketing efforts in 2021. Make customer retention a priority Historically, marketers have concentrated their efforts on winning new business – turning prospects into customers. As a result, the focus has been on understanding
Read More

Categories: Track Your Marketing and Hospitality.