Monthly Archives February 2021

How to Enhance Your Hospitality Business’ Marketing Plan

How to Enhance Your Hospitality Business’ Marketing Plan Whether you’re a small business owner who has had substantial experience in the hospitality industry, or if you’re still starting and are still in the planning phase, you should understand the value of having a well-defined marketing plan. It outlines your entire marketing strategy for the coming month, quarter, or year. A well-thought-out marketing campaign starts with a marketing plan. Without one, you’re left to rely on luck and uncertainty, which can prove disastrous especially if you’re tight on the budget. Your marketing plan should answer questions such as “Where and how
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Categories: Track Your Marketing and Hospitality.

4 Ways to Leverage an Email List

4 Ways to Leverage an Email List Email is an efficient marketing channel but its success is all dependent on how well you use your lists. Without a good strategy, your huge email list will go to waste. This article highlights some tips that you can apply to get the most out of your email lists. Give Subscribers Choices To keep your unsubscribe rate low, give your subscribers an option to choose the type of emails they would like to receive from you, as well as the frequency. For some people, getting an email every week may be too much.
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Categories: Track Your Marketing and Hospitality.

Everything You Need to Know About Protecting Your Brand

Everything You Need to Know About Protecting Your Brand Just a few short years ago, the digital ad industry seemed almost obsessed with the concept of “brand safety.’ However, a few years later, their concerns seem to have shifted, and they are now focused on “Brand Suitability.” Where Is Your Brand Advertising? The term “brand suitability refers to a marketer’s preference for certain types of targeting parameters, and making decisions that are leading them to advertise on sites that are not suitable for their brand. This change in direction was highlighted in a “State of the Industry study, and it
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Categories: Track Your Marketing and Hospitality.

7 Ways to Ensure A Strong Business Presence Using Social Media

7 Ways to Ensure A Strong Business Presence Using Social Media Social media plays a big, vital role in any business strategy these days. Not only has it developed into a standard platform but it has also become an essential channel. By offering the best ways to connect with both your brand’s target audience, as well as your current followers, social media opens up avenues for broadening your marketing reach at a much lower cost than traditional media. It’s no surprise that almost every business nowadays has a presence in one or in multiple networking platforms. So, it’s no longer
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Categories: Track Your Marketing and Hospitality.