Monthly Archives January 2021

The 2 Types of Authority All Businesses Need for Marketing Success

The 2 Types of Authority All Businesses Need for Marketing Success In business, being the trusted authority in your space is the best way to earn your customers’ trust. Or is it the other way around? Do you become an authority in your space by earning the trust of your customers and clients over time? Authority, clout, credibility — the immediately earned trust of a customer through purely social indicators is one of the most sought after statuses as a brand or a business. To understand how to earn authority and trust, we must understand the two types of authority that matter the
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Categories: Track Your Marketing and Hospitality.

4 Ways to Transform Your Marketing With Content That Teaches Consumers

4 Ways to Transform Your Marketing With Content That Teaches Consumers Long gone are the days where marketing could essentially direct a consumer through a direct message and convert an easy sale. Today’s consumer is the most informed buyer that we have ever seen, with multiple resources right at their fingertips. Within seconds, a potential customer can pull up reviews, competitor products, pros and cons, and cost-efficient alternatives. As a result, the marketing teams find themselves in a difficult position in not only catching the buyer’s attention, but also making sure that all of their resources are aligned with their message. What is often
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Categories: Track Your Marketing, Hospitality, and About Us.

5 Business Survival Tips for 2021

5 Business Survival Tips for 2021 The pandemic and everything related to it caught many business owners by surprise and, even worse, caused some businesses to fold The pandemic and everything related to it caught many business owners by surprise and, even worse, caused some businesses to fold. Yelp reported that permanent business closures have reached 97,966, representing 60% of closed businesses that won’t be reopening. Imagine investing so much into an entity, and because of some virus, things start to slow down, till they eventually go under. It’s the new year, and nobody knows what it holds. But as
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Categories: Track Your Marketing and Hospitality.

Hospitality Industry: Tips and Trends For 2021

Hospitality Industry: Tips and Trends For 2021 After a year of turmoil, change and challenges 2020 has finally come to a close. The last year has been particularly tough for hospitality businesses who’ve had to battle lockdowns and ever changing restrictions. After weathering the 2020 COVID storm, with many businesses coming out stronger and more resilient, it’s time to look ahead to 2021 and the opportunities it can bring. To help kick off the new year we’ve listed some of the top trends that are set to have a big impact and how hospitality venues can get behind these growing
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Categories: Track Your Marketing and Hospitality.