Monthly Archives December 2020

5 Easy Marketing Ideas for Small Businesses in 2021

5 Easy Marketing Ideas for Small Businesses in 2021 The way we do business changed in 2020. That’s true for just about every business regardless of size, but it’s especially true for small business owners, independent professionals and one-person shops. According to experts, we’ll still be living in this new, socially distanced normal for the better part of 2021, so any marketing plan or business strategy needs to factor that reality in. Thankfully, you have plenty of options when it comes to marketing your business in 2021, and many don’t require a huge investment of time or money. Use these
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Categories: Track Your Marketing and Hospitality.

5 Key Metrics Hospitality Business Owners Should Be Tracking

As you evaluate your hospitality business based on metrics centered around sales and marketing, there are actually other effective metrics that can easily be overlooked. One such metric is based on customer service, which may admittedly be harder to track and even be considerably immeasurable. However, with the aid of a POS, you can receive and correlate data that can take staff profit, which can allow you to see who is providing your customers with the best experience, thereby giving you positive customer service. This enables you to see the impact that your staff has on your business.
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Categories: Track Your Marketing and Hospitality.

Top 3 Ways to Grow Your Local Business with Digital Marketing

Digital marketing isn’t a one size fits all solution, but it is a necessary part of any marketing strategy. Local businesses often do not recognise the benefit of a digital marketing, or they restrict themselves to only social media. Yet, with the advancement of online ad capabilities, targeting and automation, digital marketing opens up a vast marketplace that cannot be overlooked.
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Categories: Track Your Marketing and Hospitality.

25 Tips for Earning Customer Loyalty

25 Tips for Earning Customer Loyalty As most marketers have experienced at some point, it’s one thing to hook customers, another beast completely to retain them. Improving customer loyalty should be a priority, or those customers you worked so hard to convert could vanish before you even know what happened. To avoid that, here are 25 ways to better your company’s customer loyalty. Share your values. To build a strong relationship with your customers, you have to share their values. According to a study by the Corporate Executive Board of 7,000 U.S. consumers who said they had a brand relationship
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Categories: Track Your Marketing and Hospitality.

If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed

If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed With more channels, more content, more touchpoints, and more tools, coordination is key. When you want a new car, building one from scratch doesn’t figure high on the list of options. You’d need to be a serious expert mechanic to source all the different parts and put them together correctly, and even then, it would take a massive investment of time and energy. Yet that’s effectively the scenario that marketing departments around the world have found themselves in. Modern marketers are living in an ever more complex environment, with
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Categories: Track Your Marketing and Hospitality.