Monthly Archives November 2020

3 Vital Marketing Strategies Businesses Should Adopt Post-Covid

3 Vital Marketing Strategies Businesses Should Adopt Post-Covid Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is expected of us all. In the middle of 2019, Covid was still unforeseen. But it has since become a defining feature of the world and business at large. Historically, such times are critical and often see Darwin’s “survival of the fittest” theory come into play. In the past, multi-million-dollar businesses have been upended during pandemics, wars, and plagues. One lesson stands out from this history: only a business that learns how to adapt can be considered “fit” and ready to survive — or even thrive.   Marketing is
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Categories: Track Your Marketing and Hospitality.

Restaurant Technology: 5 Trends To Consider For Your Restaurant

Restaurant Technology: 5 Trends To Consider For Your Restaurant It’s no secret that technology has completely transformed the way we live our lives. From booking a holiday to ordering takeaway, technology is there every step of the way – and it’s no different in the restaurant industry. Restaurants have been using tech for years, but with the recent coronavirus pandemic and changing attitudes towards issues like sustainability, the need for restaurant technology has boomed in recent months. We take a look at some of the most recent restaurant technology trends that are being adopted by venues all over the country,
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Categories: Track Your Marketing and Hospitality.

5 Ways to Grow Your Customer Base Organically

5 Ways to Grow Your Customer Base Organically As we all sit at home doing our part to flatten the curve, there’s a plethora of things we could work on. Watch the entire Star Wars saga. Take up knitting. Brush up on a foreign language. This goes both ways: Consumers are looking for new ways to be engaged from home and we, as business owners, are looking for ways to get in front of our existing audiences and to build new ones. 1. Listening to existing users and customers There’s a saying: Build on what you already have. Talk to
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Categories: Track Your Marketing and Hospitality.

How To Track The ROI For Your Flyers & Posters

How To Track The ROI For Your Flyers & Posters Flyers and posters are very cost-effective forms of advertising and increasing awareness for your business. Using printed material for promotion offers you a great return on your investment, however it’s not always so easy to calculate the exact value. In order to optimize your print campaigns and gain insights from your marketing efforts, you have to track your flyers and posters. To measure and then improve your ROI, you’ll need a clear direct response for your printed flyers and posters. Therefore, you have to include at least one call-to-action which
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Categories: Track Your Marketing and Hospitality.