Monthly Archives October 2020

5 Ways to Use Remarketing for Your Hospitality Business

5 Ways to Use Remarketing for Your Hospitality Business Did you know that around 96% of visitors on your business website will likely come and go without doing anything? They may browse through your menus or catalogs of products and services but might not be ready yet for a purchase or to take your call to action. To help you in getting around to making those happen, you can employ an effective marketing method to give you another opportunity to call that 96% back for engagement, and even a sale. It’s called remarketing. What Is Remarketing? Remarketing is a tactic
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Categories: Track Your Marketing and Hospitality.

7 Ways to Make Your New Business Name Unforgettable

7 Ways to Make Your New Business Name Unforgettable The following excerpt is from Brad Flowers’s The Naming Book. A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters. So how do you create a memorable name? In a 2003 article from the Journal of Advertising, the authors cited the following features that enhance either the recall or recognition of brand names: Rhyme Unusual spelling Onomatopoeia Initial hard consonant Wordplay Brand-name fit Let’s look at a few in greater
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Categories: Track Your Marketing and Hospitality.

3 Tips to Improve Customer Relationships Using Online Surveys

You can ask your customers hundreds of potential questions, but remember that the best questions that you can ask will largely depend on your goals, as well. Asking too many irrelevant questions that are also too lengthy, or in the wrong format, can result in inaccurate and incomplete data. Without the correct information, you lose the value of an important tool, which should be bringing you crucial insights to improve customer satisfaction.
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Categories: Track Your Marketing and Hospitality.

Customer Experience Will Determine the Success of Your Company

Customer experience is, in fact, the single ingredient that will determine the success of your company. A further report by Smart Insights revealed that businesses offering better customer experience earned between 4 and 8 percent more than their competitors. endangering the future of your business.
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Categories: Track Your Marketing and Hospitality.

3 Best Reasons Why Your Hospitality Business Needs to Have A Blog

3 Best Reasons Why Your Hospitality Business Needs to Have A Blog In an industry that is known for fierce, abundant competition, you would need your brand to stand out and be distinguished by your customers and clients. In this era of digital marketing, one of the best means to do this is through your website. Now, you may argue that you already have a website that already contains everything you need from your company profile, contact information, and even e-commerce functionality. But once your audience is done reading and transacting, are you truly getting enough traffic to increase its
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Categories: Track Your Marketing and Hospitality.